Mon, Jun 02, 2003 - Page 11 News List

The exhibition show must go on

Despite the toll SARS has taken on China External Trade Development Council's (CETRA) exhibition business, president Chao Yung-chuan is upbeat on the prospects for the sector with SARS seemingly contained. Last week the veteran of the expo business sat down with `Taipei Times' staff reporter Annabel Lue to talk about the pros and cons of rescheduling Computex Taipei to September

By Annabel Lue  /  STAFF REPORTER

President of the China External Trade Development Council (CETRA) Chao Yung-chuan talks about what CETRA has been doing to fill up its exhibition hall once SARS has dissapated.

PHOTO: GEORGE TSORNG,TAIPEI TIMES

Taipei Times: Last week CETRA rescheduled this year's Computex Taipei for Sept. 22 to Sept. 26, just a day after Cebit Asia in Shanghai finishes. Is that the major reason CETRA chose that date?

Chao Yung-chuan (趙永全): No, its not. Frankly speaking we have a very tight schedule for shows at the Taipei World Trade Center where the occupancy rate is about 90 percent. Show occupancy on average around the world is about 43 percent. Therefore it's very difficult to find an open slot in such a short period of time. We've done our best to postpone another exhibition, the Taipei International Plastics and Rubber Industry Show (Taipei PLAS), to March next year.

About two months ago, Taiwan Machinery Association officials asked us if it was possible to postpone the Taipei PLAS Show until March next year because machine makers said they needed more time to prepare samples and exhibits. CETRA will give a 10 percent rental discount for Taipei PLAS exhibitors.

The organizer of Taipei PLAS initiated the plan and we think the slot is suitable for Computex. July and August are usually vacation months for international buyers, therefore September is the best time. The Taipei World Trade Center is fully booked in October and nearly full in November. And if we run the show in late November, that will be too late for the Christmas orders. So, September will be the best time and luckily Taipei PLAS is content to shift its show to March next year.

TT: Some exhibitors complained that these two major shows -- Computex Taipei and Cebit Asia -- are too close and they will have difficulty attending both?

Chao: This should not be a problem for them. Local workers or contractors can be in charge of setting up booths and decorations, while company officials can come from Cebit Asia and attend the show immediately. I believe that by that time SARS will be under control and no quarantine will be needed. For foreign buyers, coming to Computex right after Cebit Asia will be very convenient. But if we were to begin the show two days later, buyers may not know where to go. Therefore, I think starting Computex Taipei on Sept. 22 is a very good time for both buyers and exhibitors.

Originally 1,100 exhibitors were expected to set up 2,800 booths at Computex Taipei in June, however, as CETRA just announced its new schedule on Wednesday, we are not sure how many exhibitors will attend the show in September. Now we are working on recruiting exhibitors. We are not worried about that because there were over 100 companies on the waiting list interested in joining the show. We hope we can still maintain the same size show as in June.

TT: Will the number of foreign buyers decrease because of the date change?

Chao: Last year the Computex attracted some 23,000 foreign visitors and most first-tier hotels in Taipei and even Keelung or Taoyuan county were fully booked. Therefore the show brought in a lot of business for restaurants, hotels, as well as the transportation and entertainment sectors. Computex Taipei creates business opportunities not only for information technology industries but also related sectors. Therefore we can't afford to cancel Computex Taipei. CETRA will lose at least US$2.7 million in rental income due to the show cancellation.

This year we don't expect to attract as many foreign visitors as before, because we changed the date and many buyers may have already decided their schedules and finalized orders.

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