The iPod may finally have a serious competitor.
The company that brought us the Walkman is entering the hard disk music player arena now dominated by its trendsetting-rival Apple Computer Inc.
Sony Corp unveiled its newest Walkman yesterday, a palm-sized, aluminum-encased player that can store up to 13,000 songs on its 20-gigabyte, 4.6cm hard drive, and promises 30 hours of playback on a rechargeable battery.
PHOTO: AFP
Weighing 107.7g, the device is smaller and lighter than the iPod's 15-, 20- and 40-gigabyte models, and just slightly larger than the 4-gigabyte iPod Mini. Sony claims the portable player is the smallest of its class.
Dubbed the Network Walkman NW-HD1, it marks a major upgrade to the legendary Walkman brand and the announcement comes on the 25th anniversary of the introduction of Sony's groundbreaking portable music player -- July 1, 1979.
It is expected to sell for around ?53,000 (US$487) in Japan and less than US$400 in the US, Sony said, undercutting Apple's 40-gigabyte device, which sells for US$499 and can hold up to 10,000 songs.
The NW-HD1 will be launched on July 10 in Japan, by the middle of next month in the US and in September in Europe.
Then the face-off will begin.
"I'd call it an iPod challenger, and one that will keep Apple on its toes," said Richard Doherty, an industry analyst with The Envisioneering Group.
Apple was not the first to introduce a high-capacity hard-disk portable music player, but its October 2001 launch of the iPod defined the market. The product's runaway success -- with an estimated 3 million units sold -- has since drawn other rivals, including Dell and Samsung.
Still, Apple leads with about a 60 percent share of the hard-disk drive player segment in the US, and about 30 percent of all portable music players, according to Michael Goodman, an analyst at The Yankee Group market research firm.
Sony's new Walkman is a highly-anticipated and belated entry but will likely be Apple's fiercest competitor yet, Doherty predicts.
"These are two aging entre-preneurs who are incredibly well-driven internally to exceed what they did just the month before," he said.
"It'll be great to finally have these two in the same playing field," Doherty said.
Of course, portable music isn't new to Sony. But in the past few years, analysts say Sony lost some of its luster as it aggressively pushed mini disc-based music players, and sales -- except for Japan -- fell short of expectations.
"Apple's iPod came out, and it was so successful, it really forced Sony's hand," Goodman said.
Because Sony uses the same 20-gigabyte hard drives across many of its product lines, including computers, it stands to benefit from massive price discounts for buying these devices in volume.
"Prices could fall by as much as 50 percent in the next 12 to 18 months," Dougherty said.
Sony declined to comment on sales targets. It has sold 340 million units of the Walkman over the past 25 years, including CD- and MD-based models.
Sony views a high-capacity, hard-drive player as a crucial addition to its range of products in boosting usage of its online music store Sony Connect. It is hoping the cachet of the Walkman name will help it close the gap on the iPod and Apple's iTunes download service.
PREPARATION: Ferry lines and flights were canceled ahead of only the second storm to hit the nation in November, while many areas canceled classes and work Authorities yesterday evacuated more than 3,000 people ahead of approaching Tropical Storm Fung-wong, which is expected to make landfall between Kaohsiung and Pingtung County this evening. Fung-wong was yesterday morning downgraded from a typhoon to a tropical storm as it approached the nation’s southwest coast, the Central Weather Administration (CWA) said, as it issued a land alert for the storm. The alert applies to residents in Tainan, Kaohsiung, Pingtung and Taitung counties, and the Hengchun Peninsula (恆春). As of press time last night, Taichung, Tainan, Kaohsiung, and Yilan, Miaoli, Changhua, Yunlin, Pingtung and Penghu counties, as well as Chiayi city and county had
The Central Weather Administration (CWA) yesterday issued a sea alert for Typhoon Fung-wong (鳳凰) as it threatened vessels operating in waters off the Pratas Islands (Dongsha Islands, 東沙群島), the Bashi Channel and south of the Taiwan Strait. A land alert is expected to be announced some time between late last night and early this morning, the CWA said. As of press time last night, Taoyuan, as well as Yilan, Hualien and Penghu counties had declared today a typhoon day, canceling work and classes. Except for a few select districts in Taipei and New Taipei City, all other areas and city
SELF-DETERMINATION: German lawmakers add earth to an art installation in front of the Reichstag to show that the face of a nation lies with its people, Tsai Ing-wen said Taiwan’s future should be decided by Taiwanese, German-Taiwan Parliamentary Friendship Group chairman Till Steffen said yesterday, while giving former president Tsai Ing-wen (蔡英文) a tour of the German parliament building. Tsai arrived in Berlin on Sunday and the following day delivered a keynote speech at the Berlin Freedom Conference titled “Threats facing democracies: Taiwan’s experience defending freedom.” Tsai yesterday attended a tea gathering at the Bundestag, joined by former friendship group chairman of 15 years Klaus-Peter Willsch, German defense affairs specialist Roderich Kiesewetter and Federal Ministry of Education, Family Affairs, Senior Citizens, Women and Youth Parliamentary State Secretary Michael Brand. Noting that the
BOOST IN CONFIDENCE: The sale sends a clear message of support for Taiwan and dispels rumors that US President Donald Trump ‘sold out’ the nation, an expert said The US government on Thursday announced a possible sale to Taiwan of fighter jet parts, which was estimated to cost about US$330 million, in a move that an expert said “sends a clear message of support for Taiwan” amid fears that Washington might be wavering in its attitude toward Taipei. It was the first announcement of an arms sale to Taiwan since US President Donald Trump returned to the White House earlier this year. The proposed package includes non-standard components, spare and repair parts, consumables and accessories, as well repair and return support for the F-16, C-130 and Indigenous Defense Fighter aircraft,
RSS