Thu, May 15, 2025 page5

• Kiwis find joy in giving away fruit

  • AP, WELLINGTON
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  The unofficial national fruit of New Zealand is not native to the country — it is South American. It is not exclusively found in New Zealand. And it is not, perhaps surprisingly, the kiwifruit. It is the feijoa.

  Known as pineapple guava elsewhere, the fruit — a green perfumed oval with a polarizing taste — can be purchased in California or Canberra. Yet no country has embraced the feijoa with quite the fervor or the fixation of New Zealanders.

  Due to its short shelf life, New Zealand — a nation of thriving fruit exports — has never been able to spin the feijoa into a global brand, as growers have done with apples and kiwifruit.

  

  Feijoas are pictured at a house in Wellington on Monday.

  Photo: AP

  However, during the brief span of weeks each year when the fruit is ripe, the country goes feijoa wild.

  The feijoa’s allure comes partly from how it is acquired. In autumn, fallen fruit forms fragrant carpets beneath backyard trees and is swept into boxes, bags and buckets to be offered for free outside homes, in office breakrooms and on neighborhood Facebook groups. There is such abundance that some feijoa lovers take pride in never having paid for one.

  “It’s sort of noncommercialized. We turn up our noses at the idea of buying them in the shop,” said Kate Evans, author of the book Feijoa: A Story of Obsession and Belonging. “You just sort of expect to get them for free.”

  

  A man rakes feijoas from a shed roof at his home in Wellington on Sunday.

  Photo: AP

  In suburban Wellington, Diana Ward-Pickering said she had given away “thousands” of feijoas from her five backyard trees this season: in a box on the sidewalk, to neighbors, to coworkers, to her daughter’s eyelash technician — in short, to any friend or stranger who wanted some.

  On a recent Sunday, Ward-Pickering selected a feijoa from dozens on the ground, halved it with a spoon and scooped the pale, creamy flesh into her mouth.

  “Delicious,” she said.

  However, while she could eat 1kg of the fruit in a sitting, she said, even her appetite could not keep up with the sudden and generous bounty that arrives each April.

  “There are people who can’t afford to pay for them,” Ward-Pickering said. “We happily give them away.”

  Not everyone is an enthusiast and every New Zealander has an opinion. What devotees of the fruit savor as a distinctive texture, flavor and smell, is gritty, soapy or sour to others.

  Ward-Pickering’s daughter, Lizzy, gingerly slurped a piece of feijoa into her mouth and grimaced.

  “It’s giving snot,” she said. “My mind has not changed.”

  For New Zealanders abroad who love the fruit, feijoas are a nostalgic taste evocative of a Kiwi childhood.

  Evans, who said that she once paid A$3 (US$1.90) for a single feijoa at a market in Australia, said that in 12 years living overseas she often saw expatriates asking the same question online: Where can I find feijoas?

  How a fruit that hails from the Brazilian highlands, Uruguay and a corner of Argentina first came to New Zealand remains something of a mystery, Evans said.

  However, what is known is that feijoas have been in New Zealand for just over 100 years, probably originating from California, via Australia.

  The trees grow “extremely well” in New Zealand, growers say, due to the soil, subtropical climate and relative lack of destructive insect species.

  In spite of New Zealand’s booming backyard feijoa economy, there is still demand for them in stores, where they are sold for about NZ$9 to NZ$10 (US$5 to US$6) per kilogram. There are about 100 commercial feijoa growers in New Zealand almost solely supplying the domestic market, including for popular beverages such as feijoa cider, kombucha and juice.

  However, exporting the fruit is “tricky,” said Brent Fuller, spokesperson for the New Zealand Feijoa Growers Association. “They’ll keep in the chiller for two or three weeks, but that’s about it.”

  Research is under way to increase the shelf life of the fruit, but with the name feijoa still unknown abroad, it remains for now an institution of New Zealand’s autumn.

  “It’s something that kind of bonds us and gives us an excuse to talk to people around us,” Evans said.

  The kiwifruit has been a lucrative export for New Zealand, “but we don’t love it the way that we love feijoas,” she added.
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