The Taipei City Government has launched a limited-time promotional campaign ahead of K-pop group TWICE’s three-night concert run at the Taipei Dome starting Friday, inviting fans to visit themed attractions and take part in citywide check-in events.
The campaign, titled “ONCE CITY MAP,” was announced by Taipei Mayor Chiang Wan-an (蔣萬安) in a Facebook post yesterday, using the group’s official fandom name, ONCE, to refer to TWICE fans.
In partnership with the concert organizer, Chiang said the eight official fan events and themed attractions will “turn Taipei into ONCE CITY,” making the whole city feel immersed in TWICE.
Photo courtesy of Live Nation Taiwan
Those events, all available for a limited time, include fixed locations and attractions such as a pop-up store at Huashan 1914 Creative Park, a touring merchandise store at Songshan Cultural and Creative Park, photo spots at the Taipei Dome and lighting displays at The Sky Taipei.
The campaign also extends to Taipei’s transit network, featuring themed Taipei Metro train cars, themed Maokong Gondola cabins and a special audio experience at MRT Sun Yat-sen Memorial Hall Station, the MRT stop closest to the Taipei Dome.
The city’s tourism department said the audio experience will allow fans tapping in at the station during the group’s three concert days from March 20 to 22 to hear prerecorded greetings from group members, while TWICE songs will also be played inside the station at designated times to welcome concertgoers.
Among the eight events, one of the campaign’s highlights is a dance challenge linked to TWICE hit songs, in which fans will be invited to film themselves dancing at nine locations across Taipei, including the Rainbow Crossing in Ximending (西門町) and the Dadaocheng Wharf (大稻埕碼頭).
By uploading their dance videos to social media platforms, participants will have a chance to win round-trip tickets between Taipei and Seoul, vouchers for stays at hotels and concert-themed gifts, the tourism department said.
The upcoming three-show run will be TWICE’s first concert in Taipei, following the group’s first-ever performances in Taiwan in November last year, when it held two shows in Kaohsiung.
During those concerts in the southern city, TWICE’s Taiwanese member Chou Tzu-yu (周子瑜) greeted fans in Mandarin, saying she was “so happy to be here” and that she knew everyone had been waiting a long time for the moment.
Kaohsiung Mayor Chen Chi-mai (陳其邁) later said the weekend performances by the K-pop group generated more than NT$500 million (US$15.55 million) in tourism revenue.
SPACE VETERAN: Kjell N. Lindgren, who helps lead NASA’s human spaceflight missions, has been on two expeditions on the ISS and has spent 311 days in space Taiwan-born US astronaut Kjell N. Lindgren is to visit Taiwan to promote technological partnerships through one of the programs organized by the US for its 250th national anniversary. Lindgren would be in Taiwan from Tuesday to Saturday next week as part of the US Bureau of Educational and Cultural Affairs’ US Speaker Program, organized to celebrate the 250th anniversary of the signing of the Declaration of Independence, the American Institute in Taiwan (AIT) said in a statement yesterday. Lindgren plans to engage with key leaders across the nation “to advance cutting-edge technological partnerships and inspire the next generation of scientists and engineers,”
UNREASONABLE SURVEILLANCE: A camera targeted on an road by a neighbor captured a man’s habitual unsignaled turn into home, netting him dozens of tickets The Taichung High Administrative Court has canceled all 45 tickets given to a man for failing to use a turn signal while driving, as it considered long-term surveillance of his privacy more problematic than the traffic violations. The man, surnamed Tseng (曾), lives in Changhua County and was reported 45 times within a month for failing to signal while driving when he turned into the alley where his residence is. The reports were filed by his neighbor, who set up security cameras that constantly monitored not only the alley but also the door and yard of Tseng’s house. The surveillance occurred from July
A Japan Self-Defense Forces vessel entered the Taiwan Strait yesterday, Japanese media reported. After passing through the Taiwan Strait, the Ikazuchi was to proceed to the South China Sea to take part in a joint military exercise with the US and the Philippines, the reports said. Japan Self-Defense Force vessels were first reported to have passed through the strait in September, 2024, with two further transits taking place in February and June last year, the Asahi Shimbun reported. Yesterday’s transit also marked the first time since Japanese Prime Minister Sanae Takaichi took office that a Japanese warship has been sent through the Taiwan
‘SAME OLD TRICK’: Even if Beijing resumes individual travel to Taiwan, it would only benefit Chinese tourism companies, the Economic Democracy Union convener said China’s 10 new “incentives” are “sugar-coated poison,” an official said yesterday, adding that Taiwanese businesses see them clearly for what they are, but that Beijing would inevitably find some local collaborators to try to drums up support. The official, speaking on condition of anonymity, made the remark ahead of a news conference the General Chamber of Commerce is to hold today. The event, titled “Industry Perspectives on China’s Recent Pro-Taiwan Policies,” is expected to include representatives from industry associations — such as those in travel, hotels, food and agriculture — to request the government cooperate with China’s new measures, people familiar with
RSS