Hundreds of customers lined up at McDonald's outlets in Taiwan today, as the fast food chain brought back its milkshake after a nine-year hiatus, launching a limited trial at 12 designated restaurants.
Some customers began lining up as early as 7:30am to be among the first to purchase the drink and the related limited-edition merchandise, which went on sale at 10:30am.
Photo: Liao Yao-tung, Taipei Times
One woman from New Taipei City, surnamed Hsu (徐), said she arrived three hours early at the downtown Taipei location on Guanqian Road running the promotion to secure a Grimace Fuzzy Bag and to buy four strawberry milkshakes for her family.
"I am not sure if it tastes the same as before, so I'll try it first. If it's good, I'll keep buying it," she said.
McDonald's ended milkshake sales in Taiwan in November 2016 due to lower-than-expected demand, but the drink retained a loyal following.
The returning version is available in vanilla and strawberry flavors at trial locations, with customers limited to purchasing a maximum of four milkshakes per transaction.
The launch also features two limited-edition items: the Grimace Fuzzy Bag, sold at NT$199 or NT$149 as a meal add-on with a limit of four per purchase, and a Taiwan-exclusive Grimace Tote Bag, priced at NT$59.
Although the McDonald's Grimace is the centerpiece of the milkshake promotion, the berry-flavored Grimace shake would not be available.
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