CTBC yesterday vowed to take action against the Shanghai Brothers if necessary, saying it was unaware that the new Chinese baseball team was using a logo and name closely resembling that of its team, the CTBC Brothers.
Authorities published a promotional poster for the Chinese Professional Baseball (CPB) league featuring the logos of five teams, including the Shanghai Brothers, which depicts a yellow elephant in a baseball cap holding a bat.
The CTBC Brothers’ logo depicts a yellow elephant in a baseball cap holding a baseball.
Photo: screen grab from Facebook
CTBC said the Taiwanese team and its management were unaware of online reports about the Shanghai Brothers, but would take necessary action if any infringement is identified.
The company added that it would prioritize Taiwan’s interests and its baseball fans.
Chinese Professional Baseball League (CPBL) commissioner Tsai Chi-chang (蔡其昌) said that baseball has never been a common or popular sport in China, so it is strange for professional teams to suddenly appear.
Tsai, who is also a Democratic Progressive Party legislator, said the CPBL has been aware of the issue for the past six months, but it has no way of knowing how it would develop.
China’s plagiarism extends beyond the Brothers’ logo, as the CPB logo also has close aesthetic similarities to the CPBL logo, which was designed 36 years ago, Tsai said.
However, according to consultations with legal experts, that does not constitute copyright infringement, he said.
Team logo trademarks belong to the teams themselves, not to the CPBL, Tsai said.
While the CPBL is not involved with team operations or commercial activities, it would take action if commercial activities conflict with the league’s interests, he added.
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