Two Taiwanese-invested businesses in China will help promote milkfish from Taiwan using traditional and innovative dishes at a trade fair in Shanghai set for early next month, according to Taiwan External Trade Development Council (TAITRA) officials.
To expand the milkfish market in Shanghai, TAITRA said the fish, still little known in the area two years after its introduction there, will be one of the highlights of the trade fair of premium Taiwanese goods that will be held there from April 5 to April 8.
A fast-food chain and a hotel in Shanghai, both of which have Taiwanese investors, said they would introduce several milkfish dishes during the fair and in their own restaurants next month.
Chen Dingzong (陳定宗), president of fast-food chain Chamate, which owns 117 restaurants across China, including 36 in Shanghai, said braised milkfish belly and fish ball soup will be available later this year.
Besides traditional Taiwanese flavors, Les Suites Orient said it has also incorporated milkfish in famous Chinese dishes such as xunyu (燻魚) (fish marinated in soy sauce and fried).
Meanwhile, responding to Chinese media reports that the name of the fish had been altered, since the Chinese name, shimuyu (虱目魚), reminds some people of a word for lice that uses the same Chinese character, TAITRA representative in China Chiu Hui-li (邱揮立) said there has been no such change.
“Milkfish is still called shimuyu. If some groups want to call it something else for promotional purposes, we won’t have a problem with it,” Chiu said.
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