Asian cultures have a long tradition of what marketing gurus of late have termed '"the wellness concept" -- spas, massages, herbal remedies, etc. The people of Taiwan, like their ancestors before them, scout their home mountains in search of the perfect sulfur spring, and travel the world in pursuit of health, youth and beauty.
So do Austrians. Well-known already for our cultural heritage, our winter sports and music, Austria has not missed the wellness bandwagon. Today, being well in Austria is a multimillion-dollar industry, attracting the natives as much as tourists from around the globe.
More than 50 percent of all diseases are the result of unhealthy behavior. Much like Chinese and holistic medicine itself, wellness is based on the idea of prevention.
PHOTO: AUSTRIAN TRADE DELEGATION TAIPEI
Self-reliance and responsibility for one's own health, regular medical check-ups and exercise, healthy eating and weight control, abandoning smoking and drinking, tension relief and active stress management; a harmonious life and environmental awareness are all contributing factors.
Austria offers a plethora of wellness products. In fact, every one of our nine states has their own specialty: for traditional curative treatments, cardio-vascular diseases and afflictions of the bones, muscles and joints, check the spas of Burgenland, such as Bad Tatzmannsdorf: http://www.burgenlang.at/tourismus/. Personal fitness, beauty care and massages or the focus of attention in Carinthia, our southernmost state.
The thermal spas of Bad Kleinkirchheim, Warmbad Villach and Bad Bleiberg all offer a unique spa experience second to none in Europe: http://www.tiscover.com/carinthia/. Salzburg (http://www.salzburgerland.com/) and Styria (http://www.steiermark.at/) are both on the pulse of the health issue, acombining thermal spas, natural lakes and curative climates into the wellness vacation of a lifetime.
The Styrian thermal region with spas in Waltersdorf, Rogner-Bad Blumau, Bad Gleichenberg and Bad Radkersburg all have a spa tradition reach back centuries.
The emperors of ages past, in some spots even the Romans have already come here to cure their illnesses and strengthen mind and soul.
Salzburg, Tyrol and Vorarlberg are ideal for a winter vacation, combining some of the worlds finest skiing and tobogganing with fitness, beauty and health.
After a day in the snow, what better experience is there but to immerse in the healing, soothing waters of a hot spring? Finally, Upper and Lower Austria offer health vacations including innovative beauty and wellness concepts combined with traditional outdoor sports. Even on short stopover in our capital Vienna, you might find the time to relax and refuel in one of the cities many baths: http://www.info.wien.at/.
More than 50,000 Taiwanese visit Austria every year, and a growing number of them are to be found in our spas and baths.
Because they are surrounded by the lush green of our majestic mountains, the silver blue of our spectacular lakes, Austrian hot springs are attracting millions from around the world.
Austria offers the ideal combination of round-the-year outdoor activities and wellness for body and soul. For the health-conscious people of Taiwan, Austrian spas are offering an affordable alternative to much higher-priced Japanese establishments for example. Direct flights to Vienna are available four times a week on EVA Air and via Bangkok or Kuala Lumpur on Austrian Airlines/Lauda Air. Make your European holiday a perfect blend of excitement, cultural refinement, and wellness -- in Austria.
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