At the US hotels that Meade Atkeson manages, a drop in tourism weighs heavily on business, but hoteliers like him hope that FIFA World Cup enthusiasm would soon eclipse wariness over US President Donald Trump’s policies.
The US hospitality sector has been reeling from a tourism slump in the world’s biggest economy, which became the only major destination to see a drop in foreign visitors last year.
“Just financially, it’s difficult when international travel is down,” Atkeson said, adding that such visitors tend to stay longer.
Photo: Amber Searls-Imagn Images
Foreign travelers account for about one-quarter of business at the three hotels under Sonesta group that he manages — two in Washington and one in Miami Beach.
Yet, in the first eleven months of last year, US official data showed that inbound travel dropped by 5.4 percent.
Canadians were noticeably absent, with travel plunging by 21.7 percent from 2024, translating to about 4 million fewer people. The decline was nearly 7 percent for French visitors.
Industry professionals see this as a consequence of Trump’s policies, even if they might not openly say so.
Visitors have chafed at the Republican president’s sweeping tariffs on foreign goods, broadsides against other countries, tightening immigration rules and portrayal of certain Democrat-led cities as ridden with crime.
Canadians “were asked to be the 51st state, right?” Atkeson said.
“If you talk to Canadians, many of them have chosen not to travel out of conscience” or on principle, he added.
Meanwhile, Brazilians “can go anywhere they want,” he said. “And so they may have gone to Europe, they may have gone to the islands.”
Thousands of kilometers away, the major resort city of Las Vegas in Nevada — boasting 150,000 hotel rooms — has also had a bad year.
Elsa Rodan, a chambermaid at the Bellagio resort and casino, said her establishment is “blessed” compared with others.
However, even so, it has had to lower prices to attract guests, said Rodan, a representative of the Unite Here union who spoke at a news conference in Washington.
Unite Here president Gwen Mills urged for a renewed effort to lobby the Trump administration over policies and rhetoric that she believes are jeopardizing the sector employing more than 2 million people.
Hoteliers are not pushing the government enough, she said.
Employers express “fear, the fear of picking your head up,” she said.
Fewer visitors and overnight stays, alongside a drop in revenue, triggered a US$6.7 billion shortfall for Nevada hotels last year, to the American Hotel and Lodging Association (AHLA) said.
However, the organization hopes that this year would be a turning point — it is counting on the World Cup, from June 11 to July 19, to attract visitors.
Eleven US cities are to be hosting matches.
“It’s being equated to having nearly 80 Super Bowls in just over a month,” AHLA spokesman Ralph Posner said.
“The economic lift won’t be limited to host cities,” he added. “Destinations across the country are hoping to benefit, as international visitors extend their trips and travel between markets.”
For example, Las Vegas hopes to draw fans who might stop there before or after a game in Los Angeles or Kansas City, Missouri.
Organizers say that besides the 7 million spectators in stadiums, the World Cup is set to attract 20 million to 30 million tourists.
The whole event can generate US$30 billion for the US economy, they say.
“I hope that things will look better,” Atkeson said.
His Miami hotel is under renovations and cannot host much World Cup-related activity, but his Washington establishments are highlighting their proximity to Philadelphia, where several matches are to be held.
Another complication is war in the Middle East following US-Israeli strikes on Iran, which could snarl travel.
“It’s a little too soon to tell how we’re going to do with that, but we’ll see,” Atkeson said.
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