The NFL is continuing its on-field social justice messaging for a sixth straight season.
All 32 teams would feature an end zone message of their choice at each home game throughout the season, selecting from four options: “End Racism,” “Stop Hate,” “Choose Love,” or “Inspire Change.” Once again, “It Takes All of Us” would be stenciled in the opposite end zone for all games. The only change from last year is that “Inspire Change” replaces “Vote.”
These messages would complement the league’s other cause campaigns such as Salute to Service and Crucial Catch, which would also appear in end zones during select weeks this season.
Photo: AP
“We’re working hand-in-hand with players, and alongside our clubs, to amplify player voices and underscore what is most important to them,” said Anna Isaacson, the NFL’s senior vice president of social responsibility. “For decades, the NFL and its players have been a unifying force in American culture and society that brings people of all cultures and backgrounds together to enjoy America’s most popular sport.”
“This is an honor and responsibility that the league takes seriously, which is why we actively invest in off-field programs and on-field initiatives that promote unity,” she said.
The league would use “End Racism” along with “It Takes All of Us” in the back of end zones for all international games for the second straight season.
The reigning Super Bowl champion Philadelphia Eagles would feature “Choose Love” for their season opener against the Dallas Cowboys that kicks off the NFL schedule on Sept. 4. They would rotate all four league-approved end zone messages throughout the season.
“Choose Love” was first introduced in 2022 and has been embraced by the Bills following a shooting that killed 10 people at a Buffalo supermarket.
“Choose Love continues to resonate across the league,” Isaacson said. “It has become a unifying message of healing and hope, one that many players continue to wear voluntarily on helmet decals.”
Players would again have the option to display one of the five messages on their helmets this season.
Since 2017, the NFL has provided more than US$460 million to dozens of grant partners and hundreds of grassroots organizations through its Inspire Change initiative, helping benefit communities in need. Inspire Change has supported more than 650 nonprofits and 2,100 players and alumni, matching grants focused on mentorship, workforce development, and food insecurity.
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