Moulded from steel left over from the last girder on the Olympic stadium, London’s 2012 mascots are neither cuddly nor cute but organizers say the gleaming one-eyed metallic forms will strike a chord with children.
As the covers were removed by two pupils in front of wide-eyed classmates and Games Organizing Committee (LOCOG) chairman Sebastian Coe at an east London school a mere javelin throw from the heart of the Games, Wenlock and Mandeville were introduced to the world.
It was the culmination of an 18-month project to come up with an enduring image for the Games and a merchandising gimmick to keep the cash tills ringing as 2012 targets £16 millions (US$22.80 million) in revenue from Games memorabilia.
PHOTO: REUTERS
While modern and slightly obscure, LOCOG says the mascots recognize Britain’s Olympic heritage.
Wenlock is named after the village of Much Wenlock, where Pierre de Coubertin visited in 1890 and his idea for a modern Olympics was born. Mandeville is called after the Stoke Mandeville Hospital where the Paralympic movement began shortly after World War II.
Asked to describe exactly what his creations were, designer Grant Hunter of London-based firm Iris, said they were “magical beings” that would become “multi-dimensional” mascots aimed at capturing the imagination of children worldwide.
A group of invited journalists were given a sneak preview of an animated film based on a story by award-winning children’s author Michael Morpurgo who was commissioned by London 2012.
It showed the two steel nuggets being sculpted by the grandfather and how they spring to life in the hands of two children before morphing into various sporting poses.
The film was screened by the BBC’s One Show later on Wednesday, the official launch of the mascots 2012 chiefs hope will rank favorably alongside the likes of Moscow’s Misha, Barcelona’s Cubist-inspired Cobi and Atlanta’s unpopular Izzy.
Rather hard to describe, Wenlock and Mandeville both have one large eye, representing a camera lens so they can record what they see, cannot speak, do not smile and have features borrowed from London’s iconic taxis.
“The mascot will help us engage with children, which is what I believe passionately in,” Coe said as human-sized versions of the mascots danced in the school playground.
“The message we were getting was that children didn’t want fluffy toys, they didn’t want them to be human but thy did want them rooted in an interesting story. By linking young people to the values of sport, Wenlock and Mandeville will help inspire kids to strive to be the best they can be,” he said.
After the furor over their controversial logo in 2007, a project that cost £400,000 and was initially met with scorn before proving popular, London 2012 organizers are confident that the choice of mascots will hit the spot.
The budget was just “a few thousand,” a LOCOG official said.
“These guys will tell a story about the Olympics Games and really fit with our whole philosophy of the Games,” LOCOG chief executive Paul Deighton said, adding that some of the rejected designs included pigeons and Big Ben with legs sticking out.
To appeal to a generation of children brought up with electronic gizmos, Wenlock and Mandeville look as though they are related to computer game character Sonic the Hedgehog and will have their own place on Facebook and Twitter.
FRUSTRATION: Alcaraz made several unforced errors over four sets against Bosnian Damir Dzumhur, who had never made it past the third round in a major competition Defending champion Carlos Alcaraz reached the fourth round of the French Open after laboring past Damir Dzumhur 6-1, 6-3, 4-6, 6-4 in the Friday night session. The second-seeded Spaniard had never before played Dzumhur, a 33-year-old Bosnian who had never been past the third round at any major tournament. “I suffered quite a lot today,” Alcaraz said. “The first two sets was under control, then he started to play more deeply and more aggressively. It was really difficult for me.” Dzumhur hurt his left knee in a fall in the second round, and had treatment on Friday on his right leg during the
‘DREAM’: The 5-0 victory was PSG’s first Champions League title, and the biggest final win by any team in the 70-year history of the top-flight European competition Paris Saint-Germain won the Champions League for the first time as Luis Enrique’s brilliant young side outclassed Inter on Saturday in the most one-sided final ever with teenager Desire Doue scoring twice in an astonishing 5-0 victory. Doue supplied the pass for Achraf Hakimi to give PSG an early lead and the 19-year-old went from provider to finisher as his deflected shot doubled the advantage in the 20th minute. Doue scored again just after the hour mark, ending any doubt about the outcome before Khvicha Kvaratskhelia ran away to get the fourth and substitute Senny Mayulu, another teenager, made it five. Inter were
The Greek basketball league finals between Panathinaikos and Olympiakos were suspended by the government on Monday following on-court scuffles involving rival security teams. The best-of-five series is at 1-1. The third game, scheduled for today, has been postponed. The owners of both clubs were summoned to meet with the country’s sports minister. They “will be asked to provide explicit guarantees that this situation will be brought to an end. If not, this year’s championship will be definitively canceled,” government spokesman Pavlos Marinakis said. “There can be no tolerance for such pathological phenomena of violence and delinquency.” In online posts, the owners of Panathinaikos and
The Edmonton Oilers on Thursday defeated the Dallas Stars 6-3 to book their place in the Stanley Cup Finals, setting up a repeat of last year’s NHL showpiece against reigning champions the Florida Panthers. The Oilers, bidding to become the first Canadian team to win the NHL’s championship series since the 1993 Montreal Canadiens, head to Florida for Game 1 of the best-of-seven series set for Wednesday. Florida, who are to play in the NHL showpiece for the third straight season, won last year’s title 4-3 to extend Canada’s decades-long Stanley Cup drought. Connor McDavid led Edmonton back to the championship series on