K-pop supergroup BTS is taking over the world, and it’s taking over McDonald’s as well, with the “BTS Meal,” available in nearly 50 countries around the world as of May 26. Devised by the seven-member group, the “BTS Meal” featuring 10 pieces of McNuggets, special sauces, medium fries and a coke will be available in Taiwan starting June 9.
Meanwhile, BTS applied their fashion trick of mixing high- and low-cost styles to a new level in marketing deals. According to Reuters, after agreeing to collaborate with McDonald’s, the boyband has been named a “global brand ambassador” for Louis Vuitton (LV). Some diehard fans have said that they plan to buy the meal wearing LV clothing.
BTS won four awards late last month at the Billboard Music Awards, where they gave the debut TV performance of their new English single “Butter.” The boys even broke their own record for most YouTube views in the first 24 hours of release with the song, hitting 113 million views in one day.
Photo: Reuters 照片:路透
(Eddy Chang, Taipei Times)
南韓防彈少年團(BTS)不但席捲了全世界,現在還席捲了麥當勞,推出該團聯名「BTS套餐」!自五月二十六日起在全球近五十個國家販售。由七位團員親自設計的套餐,包括十塊麥克雞塊、特製沾醬、中薯及可樂,六月九日即將在台開賣。
BTS並將他們高低價服飾混搭穿著的時尚技巧,運用在全新層次的市場行銷上。根據路透報導,同意和麥當勞合作後,該團近日被路易威登(LV)欽點為「全球品牌大使」,有些鐵粉還計劃要穿著LV去買「BTS套餐」。
上月底,BTS才剛在告示牌音樂獎勇奪四項大獎,在頒獎典禮上首度公開表演最新英文單曲《Butter》。這群男孩們的新歌甚至打破了自己所保持的YouTube首日觀賞紀錄,在一天之內點閱率就突破了一億一千多萬次。
(台北時報張聖恩)
Photographer Franziska Stuenkel likes to take spontaneous urban shots, so she needs a nimble camera that is ready to go when inspiration strikes: her German-made Leica M11. “I have to be very quick and discreet,” said the Berlin-based artist who captures reflections of people walking past windows, their contours merging with the shapes behind the glass. Stuenkel’s compact Leica is the perfect camera for the job, the 51-year-old told AFP. Famous for its pocket-sized and retro-style devices, the Leica brand is celebrating a milestone as it marks 100 years since its first commercial camera was presented to the public. The
As global travel rebounds following the COVID-19 pa ndemic, the longstanding issue of overtourism has returned stronger than ever. Throughout 2024, numerous popular destinations worldwide struggled with tourist numbers that far exceeded their infrastructural and environmental capacities. Not only does this surge congest streets and pollute landscapes, but it also endangers cultural sites and disrupts the daily lives of residents. In response to the growing problem of “overtourism,” various nations have adopted diverse strategies, some of which have sparked controversy. Venice, Italy, has not hesitated to take bold action; since 2024, the city has implemented one of the
A: This year’s Met Gala, the Metropolitan Museum of Art’s fundraiser, is coming on the first Monday of May. B: The event, featuring a lineup of stars, is often praised as fashion’s Oscars. A: Some Asian stars, like Taiwanese pop diva Jolin Tsai, have also attended in the past. B: What are the theme and dress code this time? A: This year’s theme is “Superfine: Tailoring Black Style.” It’s the first time since 2003 that the theme is focusing on menswear. The dress code is “Tailored for You.” A: 哇今年的大都會博物館慈善晚宴「Met Gala」,即將在5月第一個星期一登場。 B: 這可是被譽為「時尚奧斯卡」的年度盛事,許多巨星都會參加耶。 A:
Dogs’ noses are incredibly keen. They can even detect changes in cortisol levels in human sweat and breath. Known as the “stress hormone,” cortisol increases when humans are under pressure. Recent research indicates that the smell of human stress can influence a dog’s behavior and emotions. In the study, human volunteers were exposed to the stressful tasks of preparing and delivering a speech on the spot and then solving math problems. __1__ Researchers collected sweat and breath samples from the volunteers on pieces of cloth during both their stressful and restful states. Meanwhile, other researchers worked with 18