M&M's is learning that it shouldn't mess with the "Naked Cowboy." He sued the candy maker, and late last month a judge decided to let the case proceed.
Robert Burck, 37, is a fixture of Times Square. He dresses in a pair of underpants, white boots and a Stetson hat and plays the guitar. M&M's has created an animated blue M&M with a very similar outfit.
Burck has sued Mars Inc., the company that makes M&M's. Burck claims that people might think he endorses the candy. District Court Judge Denny Chin feels that Burck has a point and will let the lawsuit proceed.
PHOTO: AP
The blond-haired cowboy works out every day to maintain his muscular frame. He said he would never endorse the colorful candy.
"When they dressed up the M&M [like] the Naked Cowboy, they implied that I was endorsing their product," Burck told NBC television.
He mentioned type II diabetes and childhood obesity, which are both major health problems caused in part by junk food.
"I am the opposite of that. I don't endorse that product," he said.
(STAFF WRITER, WITH AFP)
「M&M's」現在知道不該招惹上「赤裸牛仔」。他對這家糖果製造商提出告訴，上個月底法官決定受理此案。
三十七歲的羅柏．柏克長期在時代廣場上表演，他都身穿內褲、白靴子，頭戴牛仔帽彈奏吉他。M&M's巧克力塑造了一個 穿著打扮和柏克十分相似的藍色M&M卡通人物。
柏克因此控告生產M&M's巧克力的馬爾斯公司。柏克聲稱，這可能會讓民眾以為他為該糖果代言。區法院法官丹尼．慶認為柏克言之有理，因此決定受理這個案件。
這位金髮牛仔每天都會健身，以維持肌肉線條。他說，他絕對不會為這種彩色的糖果代言。
柏克在接受國家廣播公司訪問時表示：「當他們把M&M先生打扮得像是赤裸牛仔時，他們就是在暗示我為這個產品代言。」
他提到，第二型糖尿病和兒童肥胖都是垃圾食物造成的嚴重健康問題。
他說：「我反對垃圾食物，我不會為那種產品代言。」
（法新社／翻譯：袁星塵）
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