Interest in anime, gaming and K-pop is fuelling a boom in Korean and Japanese university degrees that is helping to revive modern languages departments struggling with falling enrollments.
Acceptances to study Korean more than trebled from 50 to 175 between 2012 and 2018, while Japanese places grew by 71 percent in the same period, according to a report published this year by the University Council of Modern Languages (UCML). More students now study Korean than Russian, and more take Japanese than Italian, the report shows.
Experts who spoke to the Guardian said this was due to the popularity of east Asian culture — in particular K-pop and J-pop, Japanese video games, anime and popular films such as Parasite, and series such as the violent survival drama Squid Game — which has been boosted by their accessibility on platforms such as Netflix and Spotify.
Photo: AP
According to Netflix data, the South Korean series Squid Game is comfortably its most viewed show of all time, with 1.65 billion hours of the series streamed in the first four weeks after its release date.
The rising popularity of Korean culture in particular, a phenomenon referred to as the Korean wave or K-wave, or hallyu, is influencing trends in a number of sectors, from cosmetics and fashion to food and household appliances.
SHIFT IN INTEREST
Photo: EPA-EFE
At the heart of the K-wave is K-pop, which in 2017 was already estimated to be a nearly US$5 billion industry. The South Korean K-pop group BTS set a new record and made headlines for achieving the most YouTube views for a music video debut — more than 101.1 billion within 24 hours for last year’s song Dynamite.
Emma Cayley, UCML’s chief executive, said: “It is clear that there has been a shift away from more traditionally taught European languages to non-European.”
She said this included Arabic and Chinese, which combined with Japanese and Korean are driving the recovery of the study of languages and culture in universities.
Photo: AFP
A recent UCML study based on universities self-reporting their language provision suggested the proportion of universities offering Japanese rose from 19 percent in 2018 to 39 percent this school year, while a small increase was observed in departments offering Korean.
Lecturers say students often start studying Korean and Japanese as a hobby while at school on language-learning platforms such as Duolingo, with recent figures in the UK showing Japanese was the fastest-growing language and Korean the fourth fastest.
CULTURAL INTEREST
Photo: AFP
“They started learning Japanese just casually, for fun, and then they thought ‘this is fun’ so they want to study more seriously either as a degree or as an optional subject,” said Kazuki Morimoto, a Japanese lecturer at the University of Leeds.
Morimoto said he had noticed a shift away from students opting to combine Japanese with business or economics 10 to 20 years ago to improve their job prospects, towards students studying the language and culture by itself for the love of it, although many do still find jobs connected to Japan as graduates.
He thinks young people have been influenced by the spread of the culture on social media as well as by a strategic program of cultural diplomacy initiated by the Japanese government in the run-up to the rugby World Cup and Tokyo Olympics. Many students were also drawn to the prospect of a year in Japan, he added.
Jaeuk Park, a Korean lecturer at Leeds, said his students typically studied Korean as a result of their love for K-pop and K-dramas, although some were also interested in understanding more about North Korea, a notoriously secretive nation.
Sarah Keith, who researches Korean popular culture at Macquarie University in Australia, said its appeal to westerners was a result of “how global culture is now,” with many Korean creators having grown up consuming Hollywood films and European culture.
As a result, their cultural outputs are a “balance of familiarity and novelty” that westerners find compelling. “For example in Squid Game, the dramatic pacing and arc of the show are intelligible to viewers worldwide, but at the same time it engages with specifically Korean themes which are totally new to foreign audiences,” she said.
Paul Thomas Anderson’s “One Battle After Another” was crowned best picture at the 98th Academy Awards, handing Hollywood’s top honor to a comic, multi-generational American saga of political resistance. The ceremony Sunday, which also saw Michael B. Jordan win best actor and “Sinners” cinematographer Autumn Durald Arkapaw make Oscar history as the first female director of photography to win the award, was a long-in-coming coronation for Anderson, a San Fernando Valley native who made his first short at age 18 and has been one of America’s most lionized filmmakers for decades. Before Sunday, Anderson had never won an Oscar. But “One Battle
In Kaohsiung’s Indigenous People’s Park (原住民主題公園), the dance group Push Hands is training. All its members are from Taiwan’s indigenous community, but their vibe is closer to that of a modern, urban hip-hop posse. MIXING CULTURES “The name Push Hands comes from the idea of pushing away tradition to expand our culture,” says Ljakuon (洪濬嚴), the 44-year-old founder and main teacher of the dance group. This is what makes Push Hands unique: while retaining their Aboriginal roots, and even reconnecting with them, they are adamant about doing something modern. Ljakuon started the group 20 years ago, initially with the sole intention of doing hip-hop dancing.
What was the population of Taiwan when the first Negritos arrived? In 500BC? The 1st century? The 18th? These questions are important, because they can contextualize the number of babies born last month, 6,523, to all the people on Taiwan, indigenous and colonial alike. That figure represents a year on year drop of 3,884 babies, prefiguring total births under 90,000 for the year. It also represents the 26th straight month of deaths exceeding births. Why isn’t this a bigger crisis? Because we don’t experience it. Instead, what we experience is a growing and more diverse population. POPULATION What is Taiwan’s actual population?
You would never believe Yancheng District (鹽埕) used to be a salt field. Today, it is a bustling, artsy, Kowloon-ish “old town” of Kaohsiung — full of neon lights, small shops, scooters and street food. Two hundred years ago, before Japanese occupiers developed a shipping powerhouse around it, Yancheng was a flat triangle where seawater was captured and dried to collect salt. This is what local art galleries are revealing during the first edition of the Yancheng Arts Festival. Shen Yu-rung (沈裕融), the main curator, says: “We chose the connection with salt as a theme. The ocean is still very near, just a
RSS