Interest in anime, gaming and K-pop is fuelling a boom in Korean and Japanese university degrees that is helping to revive modern languages departments struggling with falling enrollments.
Acceptances to study Korean more than trebled from 50 to 175 between 2012 and 2018, while Japanese places grew by 71 percent in the same period, according to a report published this year by the University Council of Modern Languages (UCML). More students now study Korean than Russian, and more take Japanese than Italian, the report shows.
Experts who spoke to the Guardian said this was due to the popularity of east Asian culture — in particular K-pop and J-pop, Japanese video games, anime and popular films such as Parasite, and series such as the violent survival drama Squid Game — which has been boosted by their accessibility on platforms such as Netflix and Spotify.
Photo: AP
According to Netflix data, the South Korean series Squid Game is comfortably its most viewed show of all time, with 1.65 billion hours of the series streamed in the first four weeks after its release date.
The rising popularity of Korean culture in particular, a phenomenon referred to as the Korean wave or K-wave, or hallyu, is influencing trends in a number of sectors, from cosmetics and fashion to food and household appliances.
SHIFT IN INTEREST
Photo: EPA-EFE
At the heart of the K-wave is K-pop, which in 2017 was already estimated to be a nearly US$5 billion industry. The South Korean K-pop group BTS set a new record and made headlines for achieving the most YouTube views for a music video debut — more than 101.1 billion within 24 hours for last year’s song Dynamite.
Emma Cayley, UCML’s chief executive, said: “It is clear that there has been a shift away from more traditionally taught European languages to non-European.”
She said this included Arabic and Chinese, which combined with Japanese and Korean are driving the recovery of the study of languages and culture in universities.
Photo: AFP
A recent UCML study based on universities self-reporting their language provision suggested the proportion of universities offering Japanese rose from 19 percent in 2018 to 39 percent this school year, while a small increase was observed in departments offering Korean.
Lecturers say students often start studying Korean and Japanese as a hobby while at school on language-learning platforms such as Duolingo, with recent figures in the UK showing Japanese was the fastest-growing language and Korean the fourth fastest.
CULTURAL INTEREST
Photo: AFP
“They started learning Japanese just casually, for fun, and then they thought ‘this is fun’ so they want to study more seriously either as a degree or as an optional subject,” said Kazuki Morimoto, a Japanese lecturer at the University of Leeds.
Morimoto said he had noticed a shift away from students opting to combine Japanese with business or economics 10 to 20 years ago to improve their job prospects, towards students studying the language and culture by itself for the love of it, although many do still find jobs connected to Japan as graduates.
He thinks young people have been influenced by the spread of the culture on social media as well as by a strategic program of cultural diplomacy initiated by the Japanese government in the run-up to the rugby World Cup and Tokyo Olympics. Many students were also drawn to the prospect of a year in Japan, he added.
Jaeuk Park, a Korean lecturer at Leeds, said his students typically studied Korean as a result of their love for K-pop and K-dramas, although some were also interested in understanding more about North Korea, a notoriously secretive nation.
Sarah Keith, who researches Korean popular culture at Macquarie University in Australia, said its appeal to westerners was a result of “how global culture is now,” with many Korean creators having grown up consuming Hollywood films and European culture.
As a result, their cultural outputs are a “balance of familiarity and novelty” that westerners find compelling. “For example in Squid Game, the dramatic pacing and arc of the show are intelligible to viewers worldwide, but at the same time it engages with specifically Korean themes which are totally new to foreign audiences,” she said.
June 23 to June 29 After capturing the walled city of Hsinchu on June 22, 1895, the Japanese hoped to quickly push south and seize control of Taiwan’s entire west coast — but their advance was stalled for more than a month. Not only did local Hakka fighters continue to cause them headaches, resistance forces even attempted to retake the city three times. “We had planned to occupy Anping (Tainan) and Takao (Kaohsiung) as soon as possible, but ever since we took Hsinchu, nearby bandits proclaiming to be ‘righteous people’ (義民) have been destroying train tracks and electrical cables, and gathering in villages
Dr. Y. Tony Yang, Associate Dean of Health Policy and Population Science at George Washington University, argued last week in a piece for the Taipei Times about former president Ma Ying-jeou (馬英九) leading a student delegation to the People’s Republic of China (PRC) that, “The real question is not whether Ma’s visit helps or hurts Taiwan — it is why Taiwan lacks a sophisticated, multi-track approach to one of the most complex geopolitical relationships in the world” (“Ma’s Visit, DPP’s Blind Spot,” June 18, page 8). Yang contends that the Democratic Progressive Party (DPP) has a blind spot: “By treating any
Swooping low over the banks of a Nile River tributary, an aid flight run by retired American military officers released a stream of food-stuffed sacks over a town emptied by fighting in South Sudan, a country wracked by conflict. Last week’s air drop was the latest in a controversial development — private contracting firms led by former US intelligence officers and military veterans delivering aid to some of the world’s deadliest conflict zones, in operations organized with governments that are combatants in the conflicts. The moves are roiling the global aid community, which warns of a more militarized, politicized and profit-seeking trend
This year will go down in the history books. Taiwan faces enormous turmoil and uncertainty in the coming months. Which political parties are in a good position to handle big changes? All of the main parties are beset with challenges. Taking stock, this column examined the Taiwan People’s Party (TPP) (“Huang Kuo-chang’s choking the life out of the TPP,” May 28, page 12), the Democratic Progressive Party (DPP) (“Challenges amid choppy waters for the DPP,” June 14, page 12) and the Chinese Nationalist Party (KMT) (“KMT struggles to seize opportunities as ‘interesting times’ loom,” June 20, page 11). Times like these can