Playing games against your computer is increasingly becoming a thing of the past, with numerous local game software companies pouring money into the creation of online games which allow players to interact in virtual worlds of their own creation. The trend has pushed online gaming such as Chinesegamer Web site and Joypark, into the ranks of the most profitable and highly valued e-commerce sites operating in Taiwan.
Streamlining their operations in response to this trend, companies such as Third Wave Publishing
Online gaming first made an impact on the Taiwanese market with King of Kings released by Chinasoft in 1999 and with the introduction of Ultima Online. Initially, given the considerable complexity of the games, they were the exclusive preserve of hard-core gamers, many of whom had been following developments overseas through BBS sites. Online gaming, with its roots in Dungeons and Dragons (D&D) role-playing games, allow for the creation of virtual worlds that continue to evolve even when players are taking time off from playing -- one of the catches that keeps people hooked online.
Unlike games such as Counter Strike and Quake, the number of people who can inhabit the virtual world of the game is virtually infinite and becomes quite literally a gaming community.
When Interplay released its Everquest series in 1999, the game received much media attention, but the complexity of the games and the lack of a Chinese-language interface continued to restrict the online games to a dedicated group of role-playing game addicts.
It was not until 2000 when Waei introduced the Japanese game Stone Age (
The following year, Gamania released Lineage (
Lineage entered the Taiwan market in a flurry of celebrity-driven media hype and immediately attracted a player base of 400,000 members and continues to be one of the most popular online games on the market, commanding high licensing fees.
"Although Lineage has a relatively high level of difficulty, it is still easier than Stone Age and was therefore able to broaden the online gamer player base even further. With its effective marketing, it was able to grab a big slice of the market," Chen Chih-ho (
According to Michael Fu (傅鏡暉), creative director at Joypark Webstar, a division of the Soft Star Entertainment Group, Korea currently has around 100 game software design houses releasing products, but Lineage, which has been around for four years, is now very stable and most of the bugs have been ironed out.
Fu went on to say that many of the new products released in Taiwan last year were new Korean games, which not only were rather similar in content, but also had poor systems management functions so that although Taiwan distributors spent a lot of money promoting them, they failed to make an impact.
"Stone Age has already gone through two new editions, and incorporated new maps and character types. Although this has made the game more complex, cutting into the number of return players in Taiwan, it has met with great success in China, even surpassing the Chin Yung games," said a marketing manager for Waei.
According to the Market Information Center of the Institute for Information Industry, the total value of Taiwan's online games market was NT$1.7 billion, and this year the value is likely to rise up to NT$3 billion. Conversely, the market value of stand-alone games (including imported games distributed in Taiwan) has seen the first negative growth in 10 years. These figures, not surprisingly, are spurring companies to even greater efforts on the online market.
The games themselves, unlike the fancily packaged expensive stand-alone games, are sold at a relatively cheap price, or in some cases are given away free with purchase of Web site membership, with the profit being derived from people spending long periods logged into the game Web sites.
An interesting sidelight on this catch that emerged in Taiwan is the use of software patches to speed up the progress of character development in the game. Instead of taking a couple of months of game time -- which means hundreds of hours of logged time at the game Web site -- players in Taiwan have developed ways of fast forwarding the action, so that a character can rise in levels of ability many times faster than the game designers imagined.
According to Antonio Lu (呂維振), senior editor of the Gamebase Web site, game consoles are also following the online trend including Sony's PS2 and Microsoft's Xbox. "Moreover, Japan's Square company's Final Fantasy XI will be released as an online edition, and this is likely to be one of the hottest sellers for this year."
Lineage
Members (in Taiwan):
Approx. 1.2 million
Monthly Fee: NT$369
Distributor: Gamania Digital
Entertainment Co
JY on-line
Members: Over 1 million
Monthly Fee: NT$379
Distributor: Soft-world Int'l Corp;
Chinesegamer Website
Cross Gate/Fantasy for You
Members: Approx. 700,000
Monthly Fee: NT$350 (Cross Gate)
NT$300 (Fantasy for You)
Distributor: Joy Park Website Inc; the Soft Star Entertainment Group
Stone Age
Members: Approx. 400,000
Monthly Fee: NT$369
Distributor: Waei Int'l Digital
Entertainment Co
Dragon Raja
Members: Approx. 200,000
Monthly Fee: NT$360
Distributor:
Acer Third Wave Publishing Corp
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