Reporters Without Borders (RSF) on Thursday last week published its “2026 Press Freedom Index” report. Taiwan was ranked 28th worldwide and first in Asia, far ahead of South Korea at 47th and Japan at 62nd. Since 2024, Taiwan has consistently come in the top 30 — a significant achievement that should bring everyone pride. Hong Kong, once a beacon of press freedom in the Asia-Pacific region, fell to 140th from its zenith at 18th in 2002. China remained, as ever, at the bottom of the rankings at 178th out of 180 countries this year and last, ahead only of Eritrea and North Korea.
While affirming Taiwan’s protection of press freedoms in the index ranking, RSF issued a warning to the public in the form of a report released last month, titled “How a Chinese marketing network quietly injects political narratives into Taiwanese lifestyle content.” Its investigation showed how a swathe of social media profiles appearing to be lifestyle pages for hobbies and health tips are, in fact, tied to China-based digital marketing companies. They blend entertainment with disinformation and political messaging in cognitive warfare campaigns that are difficult to detect.
The Facebook page “50+ Healthy Life” is cited as an example, which provides health and wellness advice for older people. In March, it published a peculiar long-form analysis after the US joined Israel in waging war on Iran, presenting an argument closely aligned with Chinese state media that Tehran need not defeat Washington militarily. The post was later removed.
Similarly, during the 2024 presidential election, a number of apolitical pages centered on health, hobbies or inspirational quotes started disseminating political content echoing Chinese propaganda. One such example was the Facebook page “Classic Quotes,” which began by openly promoting the candidacy of China-friendly billionaire Terry Gou (郭台銘). After the election, the pages reverted to lifestyle content.
Their method is consistent: They first build audiences on platforms such as Facebook, Threads and X through nonpolitical or “soft” content. Once they have expanded their reach and influence, they introduce political posts to shape public perception, then rinse and repeat. Although seemingly insignificant, the impact on the public consciousness in Taiwan runs deep.
RSF investigations director Arnaud Froger issued a warning in the report: “These social media lifestyle accounts, which look harmless and apolitical, are actually managed — and, at times, mobilized — by a private actor close to the Chinese state and are intended to be channels of influence. Less overt than operations conducted through state institutions, these decentralised campaigns that insert ideological content in sudden bursts are also harder to detect.”
Over time, the primary source of information for Taiwanese has shifted from traditional sources to social platforms such as Facebook and LINE. Casually sharing short videos, health tips and current affairs commentary has become the norm. While seemingly harmless, the expansion of these platforms in the media ecosystem has created openings for confusion, rumors, social division and even national security threats.
The RSF’s warning should serve as a wake-up call to be alert to what we are seeing and hearing, and guard our judgement and critical thinking. We must resist the influence of misinformation and inflammatory rhetoric, and refuse to become unwitting accomplices in its spread.
Only by defending the right of all people to access reliable information and by safeguarding freedom of the press can Taiwan preserve its democracy and maintain its de facto independence.
Yao Meng-chang is an assistant professor in Fu Jen Catholic University’s Department of Postgraduate Legal Studies.
Translated by Gilda Knox Streader
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