Apple Inc's iPhone 17 series today went on sale in Taiwan, with local carriers offering early bird incentives and some enthusiasts lining up days in advance.
The four new models — the 6.3-inch iPhone 17, 6.5-inch iPhone Air, 6.3-inch iPhone 17 Pro and 6.9-inch iPhone 17 Pro Max — are priced from NT$29,900, the same starting price as last year, but with double the minimum storage at 256GB.
Taiwan's major telecoms held launch events in Taipei.
Photo: Wu Pei-hua, Taipei Times
Chunghwa Telecom Co (中華電信) offered vouchers worth NT$3,600 to 360 customers who had registered online, including 80 who had signed up for its launch, while Taiwan Mobile Co (台灣大哥大) staged a Formula One-themed display at its flagship store at Songshan Cultural and Creative Park.
Far EasTone Telecommunications Co (遠傳電信) offered NT$4,000 discounts off contract prices for the first 50 customers at its Taipei direct store, as well as similar offers at branches in Taichung and Kaohsiung.
Enthusiasts began queuing days in advance at all three major telecoms.
Photo: Huang Chao-hsiang, Taipei Times
At Apple's direct store in Taipei's Xinyi District (信義), a 36-year-old digital advertising worker surnamed Hsu (徐) was the first in line for a third consecutive year, arriving at 5am today to pick up his preordered iPhone 17 Pro Max in dark blue.
He said that he was most interested in the upgraded front camera that automatically rotates for horizontal selfies and the main camera's eight times optical zoom for taking photographs of distant scenes.
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