Micro-Star International Co (MSI, 微星) yesterday said it plans to set up a server assembly line at its Poland service center this year at the earliest.
The computer and peripherals manufacturer expects that the new server assembly line would shorten transportation times in shipments to European countries, a company spokesperson told the Taipei Times by telephone.
MSI manufactures motherboards, graphics cards, notebook computers, servers, optical storage devices and communication devices. The company operates plants in Taiwan and China, and runs a global network of service centers.
Photo: Huang Wei-chieh, Taipei Times
The company is also considering upgrading its service center in the Netherlands into a warehousing unit for motherboards, graphics cards and notebooks for future European shipment needs, said the spokesperson, who spoke on condition of anonymity.
The move follows the company’s operational adjustments in the US, where its California facility — initially used for warehousing — is being expanded to support future shipments to the US market, they said.
MSI chairman Hsu Hsiang (徐祥) said at the company’s annual shareholders’ meeting last week that the California facility would focus on the production of servers, PCs and gaming products.
The company also plans to begin production at its North American facilities in the third quarter amid US tariff pressures, he added.
Separately, Gigabyte Technology Co (技嘉), a rival of MSI in the motherboard and graphics card market, said that it is also considering expanding its presence in Europe.
“European clients have asked us to set up local factories, and our main focus is on how to better support them, so while we don’t have concrete plans yet, there is a high possibility in the future,” a Gigabyte spokesperson said by telephone yesterday.
Gigabyte has subsidiaries in the UK, Germany and the Netherlands, and any capacity expansion in Europe would likely be carried out through these sites, the spokesperson said on condition of anonymity.
Gigabyte’s server subsidiary, Giga Computing Co (技鋼), last month signed a memorandum of understanding with Castrol, a subsidiary of British Petroleum PLC, to explore direct liquid cooling and immersion liquid cooling solutions for artificial intelligence data centers, the company said on its Web site.
Both solutions are still undergoing development and verification, the Gigabyte spokesperson said.
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