Taiwanese e-commerce platform KKday yesterday inked a memorandum of understanding with European train ticket vendor Rail Europe Inc to promote rail travel in Europe.
KKday.com International Co (酷遊天) founder and chief executive officer Ming Chen (陳明明) said that he appreciated the opportunity to work with Rail Europe and he is positive travel growth momentum in Europe would continue next year.
The European travel market had a 60 percent surge in the first nine months of this year from the same period in 2019 before the COVID-19 pandemic, Chen said.
Photo: Ting Yi, Taipei Times
The two sides agreed to focus on product and technology integration, market promotion, passenger experience enhancement and exploration of innovative services.
“The objective of this collaboration is to inspire a deeper exploration of Europe among Asian travelers,” Chen said.
KKday plans to utilize its platform to draw more travel industry partners and enlarge Rail Europe’s customer base, he said.
Rail Europe president and CEO Bjorn Bender said that his visit to Asia has enabled him to gain a better understanding of the region’s diverse markets.
In the post-pandemic era, people have displayed a keen desire to travel and many would opt for train travel to avoid unnecessary flights and help reduce carbon emissions, Bender said.
The company hopes the partnership with KKday would establish an all-in-one platform for travelers and the travel industry that would provide a wide array of products spanning 33 European countries, and more than 150 European rail brands and routes, he said.
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