Once dying, then a novelty, vinyl is back and thriving

Sun, Mar 19, 2023 page12

Once dying, then a novelty, vinyl is back and thriving
- By Maggy Donaldson / AFP, NEW YORK
Like many people of his generation, Vijay Damerla finds most of his new music online — but the 20-year-old is slowly becoming a vinyl junkie, amassing records in his room.
The student said he does not even own a turntable, adding that for him, “it’s the equivalent of like getting an artist poster, or like even an album poster on your wall.”
“Except, like, there’s actually kind of a little bit of a relic from the past,” he said.

A woman, left, pays Village Revival Records owner Jamal Alnasr for an album at his shop in New York on Tuesday.

Photo: AFP

For Celine Court, 29, collecting vinyl — she says she owns 250 records — is about the nostalgic, warm sound that many listeners say digital copies lack.
“If you listen to music on vinyl, it’s so different,” she said, as she perused the stacks at New York’s Village Revival Records. “It has like this authentic kind of feeling to it.”

Vinyl’s popularity has grown steadily in the past few years, a reversal after CDs and digital downloads reigned over the 1990s and early 2000s.
The latest report from the Recording Industry Association of America (RIAA) said that last year, more record units were sold than CDs for the first time in three decades, with consumers snagging 41 million pieces of new vinyl last year compared with 33 million CDs.
Revenue from vinyl had already started surpassing CDs as of the 2020 report.
Big-box retailers including Walmart have embraced the retro format, and megastars including Taylor Swift, Harry Styles and Billie Eilish have sent pressing plants into overdrive.
Last week, Metallica purchased a plant to keep up with demand for their own reissues.
Smaller shops are also feeding interest: Jamal Alnasr, who owns Village Revival, stocks about 200,000 records at any given time, not to mention used CDs, cassettes and memorabilia.
“Who would imagine vinyls will come back to life?” said the 50-year-old shop owner, who moved to New York from the West Bank in his late teens.
At one point he had even donated much of his own personal collection, which he estimates could be worth US$200,000 these days, to an archiving institution.
“In the 90s, if you talk about vinyl, I don’t think you’re cool,” he said.
Decades later he said that “every day I see [this] young generation buying new items.”
“I’ve been doing this for like 30 years ... a new generation, kids, they come in look for all the music from the 1930s and 40s and 50s,” he said.
“They actually know more than us, we who grew up in the 1990s and 80s,” he said with a laugh. “It’s a beautiful thing.”
Alnasr deals in new and used vinyl — the RIAA report refers to reported sales of new pressings, which the shop owner does stock.
He said he the store contains about half new, half used items.
He said that because vinyl is relatively expensive to manufacture and distribute, the markup these days on new items can be as little as 5 percent, and he relies on original collectibles to make up the difference.
Alnasr said his business is driven by a combination of music nerds and more casual listeners, and with a US$15,000 monthly rent — once a bohemian haunt, today’s Greenwich Village is among the city’s priciest neighborhoods — he is mostly operating on the margins.
“Every time I’m about to sink I just take everything I’ve got personally and put it back into the business,” he said, laughing. “I guess ... I love my business more than I love myself.”
Echoing Damerla’s experience, Alnasr said that many people buy records for the art — and discover the music later.
He is fine with that, but does insist that most of his sales be conducted in person.
For a known customer — Alnasr is a favorite record dealer among celebrities, having befriended the likes of Lana Del Rey, Bella Hadid and Rosalia — he is willing to procure and ship an item.
For the most part, he prefers people to “physically experience” the vinyl.
“You can say I’m the only stubborn New Yorker — I do not want to sell this format online,” he said. “I want people to come here ... dig through vinyls and get educated.
“They will see way much more than the front one. There is a lot of hidden gems in here,” he said.
No matter the vinyl revival, sales of physical music media remain niche, with streaming remaining the dominant listening format.
Services including paid subscriptions and ad-supported platforms grew 7 percent to reach a record high US$13.3 billion in revenue last year, accounting for 84 percent of total US profits, the RIAA said.
Court, who is from the Netherlands, called streaming “too fast, too easy.”
“It’s just a better energy to collect your vinyl and then listen to it and be proud of it,” she said.
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