With the global aging population and awareness of the importance of health on the rise, GSK plc has started a spin-off Consumer Health business named Haleon to deliver better everyday health with humanity.
Ritesh Pandey, general manager of Haleon Taiwan, says that the increase in health awareness today has captured people's attention, making them more aware of the importance of both physical and mental health, enhancing their sense of well-being.
Photo courtesy of Haleon Taiwan
With more people paying attention to self-care to improve their everyday health, the healthcare market is now seeing rapid growth. The healthcare supplement market in Taiwan is estimated to be around NT$159.6 billion (USD 5.1 billion) in 2021, with a growth rate of 5.6 %.
Photo courtesy of Haleon Taiwan
In addition to healthcare supplement, according to a survey conducted by Polls Market Research Consultancy this year, nearly half of the public starts to keep over-the-counter medicines at home after the COVID-19 pandemic, with over half gets focusing on improving health more through enhanced personal and environmental hygiene, exercise.
To help people maintain their everyday health more effectively , Haleon continues to develop and optimize its product portfolio based on two competitive advantages“deep human understanding”and“trusted science”；three behaviors: “Keep it human,” understanding consumers with humanity; “Do what matters most” focusing on innovating; and “Go beyond,” reacting to global trend quickly and outperforming goals.
Photo courtesy of Haleon Taiwan
In Taiwan, Haleon’s product portfolio spans five major categories : Oral Health, Pain Relief, Respiratory Health, Digestive Health, Vitamins, Minerals and Supplements (VMS), such as Centrum, Caltrate, Sensodyne and Panadol.
General manager of Haleon Taiwan Ritesh Pandey says that Haleon would continue to move forward, aiming to empower 50 million people a year by 2025 to improve their everyday health.
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