Sun, Jun 05, 2022 page12

• In Africa, where ‘local is king,’ platforms take on Silicon Valley

  Challenging giants such as Facebook and Twitter, African innovators say local knowledge is key to meeting needs, with platforms prioritizing indigenous languages and data rights

  • By Kim Harrisberg and Menna A. Farouk / Thomson Reuters Foundation, CAIRO and DURBAN, South Africa
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  Plan a funeral, call out corruption or start a business — tough jobs all now made easier by a generation of tech-savvy Africans tackling local problems beyond the grasp of big tech.

  It was frustration that pushed Tanzanian engineer Maxence Melo to launch an anonymous, online whistle-blowing platform after his appeals to the media to investigate an array of questionable mega-project contracts were met with silence.

  His JamiiForums Web site launched in 2006, unmasking the murky money trails of Africa’s rich and powerful, and now has more than 3 million visitors daily.

  

  Attendees head to the Startup & Mobile Stage at the Africa Tech Summit in Nairobi on Feb. 23. African digital platforms are doing what international giants cannot — designing custom solutions for domestic needs.

  Photo: Bloomberg

  It is just one of dozens of African digital platforms that innovators say are doing what tech giants cannot — designing bespoke solutions for domestic needs.

  “Local is king, we know what local solutions we need for our own contexts,” Melo said in a video interview from his office in Dar es Salaam.

  Despite challenges such as scarce Internet access, funding gaps and intermittent electricity, African entrepreneurs are harnessing the potential of digital engagement, from online funeral services in Egypt to voice-based messaging in Mali.

  “Homegrown innovations reduce reliance on foreign technologies,” Kathleen Ndongmo, a Cameroonian digital rights researcher and advocate, said in a video interview.

  “We have the local talent, and these homegrown solutions help with job creation so talent can stay on the continent instead of leaving to work for the tech giants,” Ndongmo said.

  DIGITAL MOURNING

  Egyptian entrepreneur Ahmed Gaballah never thought he would work in the death business, but the stress of helping a friend plan a burial led him to rethink the funeral industry.

  “It took us a lot of time to get the burial permit and we got lost on our way to the burial site. It was a frustrating experience,” Gaballah, 40, said.

  His funeral-planning Web site Sokna, which means tranquility in Arabic, launched in 2019 as a one-stop shop that can ease some of the pressures after a death, be it arranging body preparation, shrouding, transport or the placing of obituaries.

  Customer Noha Ibrahim, 55, said Sokna had made the aftermath of her father’s sudden death more smooth and peaceful.

  “They took care of every single thing starting from securing the burial permit, the new and well-equipped van, managing transportation from the hospital to the mosque then to the cemetery,” said Ibrahim, who read about Sokna on Facebook.

  While Sokna now has about 3,000 customers and 76 employees, Gaballah said he has seen countless digital start-ups crash and burn, largely due to scant funding and poor Internet connections.

  “Tech giants like Facebook, Twitter and Instagram have all the attributes required to have exponential growth,” he said.

  Yet Gaballah said none has his local expertise or insight.

  “Most local entrepreneurs solve problems that they have already experienced themselves,” he said.

  ORAL CULTURES

  Another factor driving local innovation is language, said Ndongmo, especially in a continent with more than 2,000 of them.

  Malian developer Mamadou Sidibe witnessed the power of communication in indigenous languages when he launched his “vocal social network” service, Lenali, in 2017.

  It lets users message via voice notes that can be attached to images, helping informal traders consume news and information and sell products online.

  A simple tool, it opened new horizons for many in Mali, helping the isolated and illiterate find a voice, and bringing opportunities to small businesses cut off from new markets.

  “We have an oral culture and more than 100 dialects,” Sidibe said. “One of the ways to be innovative is not to copy what is done in Europe or the US — in general, we need to adapt everything to our own cultural reality.”

  Fewer than one-third of Malians can read and write, the World Bank says.

  Lenali has been downloaded 150,000 times in 118 countries from Brazil to Sri Lanka to Russia, Sidibe said.

  “We also teach literacy courses on the app. Our goal is not to maintain low literacy — our goal is to make teaching, tech and business accessible,” Sidibe said of his ad-backed platform.

  DATA SOVEREIGNTY

  Big tech has come under fire for harvesting and selling users’ data from the world’s main central bank umbrella group, the Bank for International Settlements, as well as activists against algorithmic bias and racism.

  This is an opportunity for local innovators to do things differently, said Melo, who has fought in court for more than a decade to protect whistle-blowers’ data, despite the government repeatedly demanding JamiiForums hand it over.

  Ndongmo said government crackdowns on online resistance are her biggest fear for the future of Africa’s innovation.

  “You cannot innovate around repressive policy,” she said.

  Melo has racked up 159 court challenges by Tanzania’s government for exposing corruption, but his refusal to buckle has paid off.

  New leadership in Tanzania has opened consultations with him to draft frameworks that would better protect free speech.

  Creating room for digital innovation does not mean that platforms should go unmonitored, said Sidibe, who employs a handful of people to check every Lenali post to root out hate speech, porn or danger.

  Like JamiiForums, Lenali follows strict policies to protect users’ data rights and ensure their privacy.

  “Big tech companies are interested in big data so that they can do business with your data ... they are interested in profit, not truth,” Melo said.

  There is nothing wrong with profiting, but not at users’ expense if Africa’s wave of start-ups is to endure, thrive and take its place at the table alongside big tech, he said.

  “It’s about the content you create, not about how much we can generate from you. It’s about the kind of information you can put on the platform to help others,” Melo said.
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