Amazon.com Inc on Tuesday launched its Luna video game streaming service for the public in the US, aiming to expand its multipronged empire into the booming gaming industry.
Luna allows players to access games directly online with no need for a console as part of the cloud gaming technology that is seen as a future direction of the industry.
“Luna harnesses the power of the cloud, enabling customers to instantly play high-quality, immersive games on the devices they already own,” Amazon entertainment services vice president Daniel Rausch said in a release.
Amazon had limited Luna to members of its Prime service as it fine-tuned the service, which takes on Xbox-maker Microsoft Corp and PlayStation-maker Sony Group Corp, as well as Stadia fielded by Google.
Luna+ subscriptions cost US$6 monthly, with that rate set to rise to US$10 at the start next month.
Other game channels at Luna, including one from French video game powerhouse Ubisoft, are available at additional costs.
Amazon is making some games available free to members of its Prime service, and weaving in features from Twitch game-play and commentary broadcasting platform, the release said.
Game software is hosted at data centers and streamed for play on an array of devices, including computers and many smartphones, “without lengthy downloads or updates, expensive hardware, or complicated configuration,” Amazon said.
Microsoft is considered the streaming video game heavyweight with its Xbox Game Pass service, and large community of players using its consoles and desktop computers.
Microsoft catapulted itself into the big league in one of the world’s most lucrative markets early this year by announcing a US$69 billion deal to take over video game maker Activision Blizzard Inc — the biggest acquisition in the sector’s history.
The deal would bring some of the world’s most famous games into Microsoft’s possession, including Call of Duty, Candy Crush and Warcraft, and make it the third-largest gaming company in the world, behind only Sony and Tencent Holdings Ltd (騰訊).
Pushing cloud gaming along with mobile platforms and gaining a bigger foothold in Asia are all part of Microsoft’s thinking, said Niko Partners, which specializes in the gaming sector in Asia.
The US dollar was trading at NT$29.7 at 10am today on the Taipei Foreign Exchange, as the New Taiwan dollar gained NT$1.364 from the previous close last week. The NT dollar continued to rise today, after surging 3.07 percent on Friday. After opening at NT$30.91, the NT dollar gained more than NT$1 in just 15 minutes, briefly passing the NT$30 mark. Before the US Department of the Treasury's semi-annual currency report came out, expectations that the NT dollar would keep rising were already building. The NT dollar on Friday closed at NT$31.064, up by NT$0.953 — a 3.07 percent single-day gain. Today,
‘SHORT TERM’: The local currency would likely remain strong in the near term, driven by anticipated US trade pressure, capital inflows and expectations of a US Fed rate cut The US dollar is expected to fall below NT$30 in the near term, as traders anticipate increased pressure from Washington for Taiwan to allow the New Taiwan dollar to appreciate, Cathay United Bank (國泰世華銀行) chief economist Lin Chi-chao (林啟超) said. Following a sharp drop in the greenback against the NT dollar on Friday, Lin told the Central News Agency that the local currency is likely to remain strong in the short term, driven in part by market psychology surrounding anticipated US policy pressure. On Friday, the US dollar fell NT$0.953, or 3.07 percent, closing at NT$31.064 — its lowest level since Jan.
The New Taiwan dollar and Taiwanese stocks surged on signs that trade tensions between the world’s top two economies might start easing and as US tech earnings boosted the outlook of the nation’s semiconductor exports. The NT dollar strengthened as much as 3.8 percent versus the US dollar to 30.815, the biggest intraday gain since January 2011, closing at NT$31.064. The benchmark TAIEX jumped 2.73 percent to outperform the region’s equity gauges. Outlook for global trade improved after China said it is assessing possible trade talks with the US, providing a boost for the nation’s currency and shares. As the NT dollar
The Financial Supervisory Commission (FSC) yesterday met with some of the nation’s largest insurance companies as a skyrocketing New Taiwan dollar piles pressure on their hundreds of billions of dollars in US bond investments. The commission has asked some life insurance firms, among the biggest Asian holders of US debt, to discuss how the rapidly strengthening NT dollar has impacted their operations, people familiar with the matter said. The meeting took place as the NT dollar jumped as much as 5 percent yesterday, its biggest intraday gain in more than three decades. The local currency surged as exporters rushed to