Asustek Computer Inc (華碩電腦) is the country’s most valuable brand this year as it topped the Best Taiwan Global Brands survey, the Ministry of Economic Affairs said on Thursday.
The survey found that the PC vendor’s brand value rose 23 percent from a year earlier to US$1.87 billion, moving up one notch and replacing information security solutions provider Trend Micro Inc (趨勢科技) at the top of the ranking, the ministry said.
Second-ranked Trend Micro’s brand value rose 13 percent to US$1.84 billion, it said.
Asustek’s brand value was pushed by the booming stay-at-home economy amid the COVID-19 pandemic, as higher PC demand boosted Asustek’s global shipments, analysts have said.
The survey — conducted by the Taiwan Institute of Economic Research (台灣經濟研究院) and UK-based brand consultancy firm Interbrand — showed that the combined brand value of Taiwan’s top 25 had reached US$11.71 billion, up 13 percent from a year earlier.
The ministry said the growth was the steepest in 10 years, which was remarkable considering the pandemic’s effects on the global economy and geopolitical tensions.
Among the 25 brands, most consumer electronics suppliers, sports equipment makers and healthcare firms enjoyed double-digit brand value growth, the Industrial Development Bureau said.
Strong global demand for consumer electronics led to an increase in the brand value of tech companies such as Asustek, as well as its rival Acer Inc (宏碁), which ranked eighth with a brand value of US$536 million; gaming PC vendor Micro-Star International Co (微星科技), which ranked 18th with US$172 million; and USB flash drive supplier Adata Technology Co (威剛科技), which ranked 20th with US$86 million, the bureau said.
Food conglomerate Want Want China Holdings Ltd (中國旺旺控股) ranked third, with a brand value of US$1.096 billion, followed by bicycle maker Giant Manufacturing Co (巨大機械) with US$670 million, industrial computer supplier Advantech Co (研華) with US$632 million, smartphone chip designer MediaTek Inc (聯發科) with US$594 million, Cathay Financial Holding Co (國泰金控) with US$563 million, Acer, CTBC Financial Holding Co (中信金控) with US$522 million and bicycle vendor Merida Industry Co (美利達) with US$448 million, the survey showed.
Among the top 25, MediaTek posted the highest brand value growth of 42 percent, jumping from ninth to sixth place, it showed.
Adata gained three spots on the back of a brand value growth of 41 percent, it showed.
Motherboard and server supplier Gigabyte Technology Co (技嘉科技) and bicycle chain maker KMC Kuei Meng International Inc (桂盟國際) made the top 25 for the first time this year, ranking 23rd and 24th respectively, it showed.
The domestic unit of the Chinese-owned, Dutch-headquartered chipmaker Nexperia BV will soon be able to produce semiconductors locally within China, according to two company sources. Nexperia is at the center of a global tug-of-war over critical semiconductor technology, with a Dutch court in February ordering a probe into alleged mismanagement at the company. The geopolitical tussle has disrupted supply chains, with some carmakers reportedly forced to cut production due to chip shortages. Local production would allow Nexperia’s domestic arm, Nexperia Semiconductors (China) Ltd (安世半導體中國), to bypass restrictions in place since October on the supply of silicon wafers — etched with tiny components to
Singapore-based ride-hailing and delivery giant Grab Holdings Ltd has applied for regulatory approval to acquire the Taiwan operations of Germany-based Delivery Hero SE's Foodpanda in a deal valued at about US$600 million. Grab submitted the filing to the Fair Trade Commission on Friday last week, with the transaction subject to regulatory review and approval, the company said in a statement yesterday. Its independent governance structure would help foster a healthy and competitive market in Taiwan if the deal is approved, Grab said. Grab, which is listed on the NASDAQ, said in the filing that US-based Uber Technologies Inc holds about 13 percent of
Taiwan Semiconductor Manufacturing Co (TSMC, 台積電) yesterday received government approval to deploy its advanced 3-nanometer (3nm) process at its second fab currently under construction in Japan, the Ministry of Economic Affairs said in a news release. The ministry green-lit the plan for the facility in Kumamoto, which is scheduled to start installing equipment and come online in 2028 with a monthly production capacity of 15,000 12-inch wafers, the ministry said. The Department of Investment Review in June 2024 authorized a US$5.26 billion investment for the facility, slated to manufacture 6- to 12nm chips, significantly less advanced than 3nm process. At a meeting with
Taiwan’s food delivery market could undergo a major shift if Singapore-based Grab Holdings Ltd completes its planned acquisition of Delivery Hero SE’s Foodpanda business in Taiwan, industry experts said. Grab on Monday last week announced it would acquire Foodpanda’s Taiwan operations for US$600 million. The deal is expected to be finalized in the second half of this year, with Grab aiming to complete user migration to its platform by the first half of next year. A duopoly between Uber Eats and Foodpanda dominates Taiwan’s delivery market, a structure that has remained intact since the Fair Trade Commission (FTC) blocked Uber Technologies Inc’s
RSS