With a brand value of US$1.382 billion, CTBC Bank (中國信託銀行) was named the most valuable banking brand in Taiwan for the seventh time last year, and the world’s 153rd-most valuable brand, according to a report on the world’s 500 biggest banking brands released by Brand Finance and The Banker magazine.
The bank’s brand value has increased by more than 40 percent in the past three years, more than any other bank in Taiwan and outpacing the industry in Asia. The authors of the report named CTBC Bank the Taiwanese market’s leader.
Brand Finance, a brand research institution founded in the UK in 1996, values more than 5,000 brands from around the world and announces the 500 most valuable corporate brands every year.
Photo: Lee Chin-hui, Taipei Times
The report used quantitative financial analysis and qualitative aspect evaluation to devise the organization’s brand strength index, brand loyalty rate and forecast revenues. Through these, it calculated the brand value of institutions to compile the global 500 list.
The authors estimated that, due to the COVID-19 pandemic, two-thirds of the world’s 500 biggest banks lost value last year.
Despite this, CTBC Bank moved up 21 positions in the ranking, and its brand value continues to increase. With an “A+” credit ranking, CTBC Bank is now Taiwan’s highest-valued banking brand.
According to Brand Finance, CTBC Bank has played an important role in assisting the public in dealing with the effects of the pandemic, with digital financial technologies accelerating the review process of applications for relief funds by more than 280,000 workers, placing CTBC above the pack in indicators such as consumer satisfaction and corporate social responsibility.
The bank has performed well in a range of indicators in the survey. In addition to business performance, it also leads other Taiwanese banks in areas such as employee recognition and community investment, showing how CTBC not only pursues performance growth, but also uses its corporate soft power to coalesce its employees’ identification with the brand and the company.
The bank has also long worked in five areas of public interest — charities, anti-drug initiatives, sports, education and the arts — showing its proactive commitment to financial inclusion and social sustainable development to implement its “we are family” brand spirit and “protect and build” corporate mission.
After several years flying high as Asia’s best Nvidia Corp proxy, Taiwan Semiconductor Manufacturing Co (TSMC, 台積電) is increasingly vying with other artificial intelligence (AI) stocks for investor attention. Stock traders are chasing a wider array of beneficiaries as mainstream usage of AI creates demand for hardware beyond the most-advanced chips TSMC makes for Nvidia. Subthemes from the deepening memory crunch to advances in robotics are also luring bids. At the same time, investment caps on single stocks are pushing funds to diversify, while retail investors long familiar with TSMC through its US depositary receipts are being offered a broader set of
UNDER MICROSCOPE: Taiwan detained three people who allegedly conspired to buy servers in Taiwan and export them using fraudulent documentation, prosecutors said Nvidia Corp chief executive officer Jensen Huang (黃仁勳) on Saturday urged Super Micro Computer Inc to tighten up on compliance after Taiwan detained three people this week for allegedly making fraudulent declarations about artificial intelligence (AI) servers made by its US partner. The development marked the nation’s first crackdown on semiconductor smuggling, which grew after the US slapped restrictions on exports of high-end chips such as Nvidia AI accelerators to China. Nvidia is “rigorous” in explaining regulations to all of its partners, Huang told reporters after arriving in Taipei. “Ultimately Super Micro has to run their own company,” he said in response to
TECH RELIANCE: Growth is increasingly reflecting an unequal K-shaped distribution, where technology sectors outperform and other industries struggle, an expert said Standard Chartered Bank has significantly raised its forecast for Taiwan’s economic growth to 9.5 percent this year, up from 7.6 percent previously, citing surging artificial intelligence (AI) demand driving exports, semiconductor production and investment. The upgrade reflects a sustained AI supercycle that continues to fuel demand for advanced chips and technology infrastructure, which form the backbone of Taiwan’s exports, the bank said in a report this week. “We raise our 2026 growth forecast to reflect a much stronger-than-expected first-quarter GDP figure,” Standard Chartered senior economist for greater China and Asia Tommy Wu (胡東安) said in the report. Driven largely by a 35.3 percent
Two of Taiwan’s international carriers, Starlux Airlines Co (星宇航空) and EVA Airways Corp (長榮航空), have retained the five-star airline rating awarded by international airline review organization Skytrax. Starlux was awarded the distinction for a second consecutive year, while EVA Air received it for the 11th straight year, Skytrax said in statements released yesterday and on Thursday last week, respectively. The five-star rating is considered one of the airline industry's highest honors and is awarded following professional audits of airline product and frontline service standards, Skytrax said. The ratings are based on in-depth assessments using unified global quality standards rather than customer review scores
RSS