Tue, Sep 15, 2020 page10

• ANALYSIS: Nvidia’s Arm deal sparks backlash in chip industry

  • Reuters, SAN FRANCISCO, SHANGHAI and SEOUL
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  Nvidia Corp’s US$40 billion agreement to acquire Arm Ltd from Softbank Group Corp is likely to meet strong opposition from Nvidia’s chip industry rivals, analysts have said, with murmurs of protest emerging in South Korea and China within hours of the deal’s announcement.

  Arm has unparalleled reach as a supplier of designs and intellectual property to most of the global semiconductor industry, licensing its technology to customers such as Intel Corp, Qualcomm Inc and Samsung Electronics Co Ltd, who increasingly compete with Nvidia.

  Arm’s open approach of licensing its designs to all comers has turned the 160 billion chips sold based on its technology into a huge ecosystem of devices from smartphones to smart toasters.

  Nvidia’s deal would put Arm under the control of a US-based combatant amid a battle between the US and China, which is rushing to develop a domestic semiconductor industry, while US officials seek to stem its rise.

  Geoff Blaber, vice president of research for the Americas with CCS Insights, said that the deal “will rightly face huge opposition” from Arm’s customers.

  “An acquisition by Nvidia would be detrimental to Arm and its ecosystem,” Blaber said. “Independence is critical to the ongoing success of Arm and once that is compromised, its value will start to erode.”

  Nvidia chief executive Jensen Huang (黃仁勳) and Arm chief executive Simon Segars told reporters in an interview that Nvidia would retain Arm’s UK headquarters — which exempt it from many US export control laws — and open licensing model.

  Huang also said that Nvidia would expand the model by licensing some of Nvidia’s designs — including its graphical processing unit technology — through Arm’s network of silicon partners.

  That move would in theory allow those companies to compete with Nvidia.

  Nvidia “took great pains to emphasize that Arm will continue to act as a neutral supplier, and it must not interfere with any of Arm’s licensing efforts, even if some Arm customers compete with Nvidia,” the Linley Group principal analyst Linley Gwennap said.

  However, the deal immediately provoked skepticism in the hours after it was announced.

  “China is going to hate it,” one Chinese chip executive said, adding that US companies working with Arm to create server chips would likely have a harder time selling in China if Arm had a US parent company.

  South Korean chip industry officials and experts said that Nvidia’s Arm purchase would intensify Nvidia’s competition with Samsung, Qualcomm and others in self-driving vehicles and other technologies, while raising concerns that Arm could hike licensing fees for competitors.

  “Arm customers may try to find alternatives to Arm for the longer term,” a chip industry source in South Korea said.

  MOVE INTO AUTO CHIPS

  Park Jea-gun, head of the Korean Society of Semiconductor & Display Technology, said the move marks an attempt by Nvidia to make an even deeper foray into the automotive chip market, where self-driving vehicles are set to take off and where Samsung and Qualcomm are making big pushes.

  “A formidable competitor will emerge in the automotive processor chip market,” Park said.

  Blaber said Nvidia’s deal could also drive chip companies toward RISC-V, an open-source alternative technology that is supported by a non-profit foundation, but not controlled by any one entity.

  A source at one US company using Arm designs said the move would likely accelerate an industry shift already under way from Arm designs to RISC-V.

  “This will only intensify that,” the person familiar with the matter said.
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