Volkswagen AG (VW) expects second-half vehicle sales in China to approach the year-earlier level as premium models such as Audi and Porsche lead a recovery from the COVID-19 pandemic in the world’s largest auto market.
“We saw the premium market in China was recovering much faster than the normal market” in the first half, Volkswagen Group China CEO Stephan Wollenstein said yesterday at a news briefing in Beijing. “We saw really strong sales of Audi, Porsche and Bentley. We expect that the second half is almost a level of last year.”
VW’s sprawling manufacturing network in China gradually resumed output in recent weeks, while the pandemic continued to spread across other regions.
Even with demand picking up from the depths seen early this year, the China Association of Automobile Manufacturers forecasts a 10 to 20 percent decline in vehicle sales in the country for this year to the lowest level since 2014.
The German manufacturer is optimistic about electric-vehicle (EV) demand in China even as sales have fallen after the government reduced subsidies last year, Wollenstein said.
Although many EV startups have gone out of business, others are performing better, he said, adding that Tesla Inc “is doing tremendously well also here in China.”
VW plans to introduce two new EV ID models later this year in China and a couple more next year, which would be built locally, Wollenstein said.
VW has not made any changes to its EV investment plans, he said.
“The success of Tesla was never subsidy-driven unlike almost all other brands,” Wollenstein said. “This leads me to the conclusion if you have a strong brand and attractive product — which we are very confident we are able to offer with the ID family coming to in China — we have a chance to make our way in the EV market.”
Pent-up demand and consumers seeking to avoid public transportation to reduce infection risks helped lure customers back into showrooms after lockdown measures eased.
However, economic jitters still weigh on consumers’ willingness to invest in big-ticket items like vehicles. VW has started new initiatives in China to sustain sales, including delivering disinfected vehicles to customers’ homes for test drives and boosting hygiene measures in dealerships.
Success in China is critical for the world’s largest automaker by sales volume. Its joint ventures in the country also generate dividends that help mitigate the financial hit triggered by the virus crisis.
In May, VW expanded its China footprint when it became the biggest shareholder of battery company Gotion High-Tech Co (國軒高科) and reached a deal to acquire a 50 percent stake in its smallest local partner Anhui Jianghuai Automobile Group (安徽江淮汽車集團).
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