Lion Travel Service Co (雄獅旅行社), Taiwan’s top retail and online travel brand, on Tuesday announced that it had teamed up with a US technology service provider Sabre Corp to boost and expedite operations at home and in overseas markets.
The six-year agreement expands on a partnership with Abacus International, which was acquired by Sabre, the global travel technology leader, earlier this year.
“Sabre’s technical edge and market expertise will help Lion Travel maintain its leadership position in Taiwan while growing business opportunities overseas,” Lion Travel chairman Jason Wang (王文傑) said in a joint statement.
The local travel service provider is working toward becoming the premier travel brand for all Chinese travelers around world and the company has been expanding its business in China, Japan, Thailand, the US and Canada.
Lion Travel credits much of the expansion to productivity and service enhancement brought about in part by Sabre’s easy-to-use technologies for booking and ticketing, Wang said, adding that more value will be realized from new projects, such as the planned integration of Sabre’s advanced online travel shopping tools.
The agreement also reflects Sabre’s bid to accelerate the growth of its Asia-based customers by supplying the tools to compete in new markets, while scaling operations profitably, the statement said.
Roshan Mendis, senior vice president of Sabre Travel Network Asia Pacific said, Lion Travel exemplified the spirit of innovation by taking the latest technologies to deliver a customer service and fulfillment experience.
Sabre operates a global travel marketplace, that processes about US$120 billion worth of annual travel spending, the statement said.
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