Xiaomi Inc (小米) yesterday said it plans to launch at least one consumer electronics device every month for the remainder of the year to expand its presence in Taiwan.
The company is also set to open a retail store in Taipei early next month, providing sales, maintenance and user experience services, Henman Lee (李佳峰), sales director of Xiaomi’s strategic cooperation in Taiwan, said on the sidelines of a Mi Note smartphone launch event.
PRODUCTS
Xiaomi produces smartphones, tablets, televisions and routers.
The company also sells smart home devices and smart accessories, such as smart bands, through partnerships with other firms.
In Taiwan, Xiaomi sold more than 100,000 units of its Mi Band within one month of its launch in January.
“It would not be a problem to sell a total of 500,000 Mi Bands this year,” Lee said.
MI NOTE
The new 5.7-inch Mi Note smartphone is to officially hit the market on Tuesday next week, available on Xiaomi’s official Web site and at retail stores run by Far EasTone Telecommunications Co (遠傳電信).
The new phone is the company’s first smartphone priced higher than the NT$10,000 to NT$12,499 range in the Taiwanese market, as consumers are no longer seeking the “cheapest” smartphone, but “relatively cheaper” handsets with better quality, Lee said.
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