President Chain Store Corp (PCSC, 統一超商), which operates the nation’s largest convenience store chain, 7-Eleven, yesterday said it plans to introduce products from Muji (Taiwan) Co Ltd (台灣無印良品) in a bid to fuel growth momentum.
PCSC started selling Muji products at 31 of its outlets by an in-shop model on Saturday.
PCSC said it aims to boost same-store commodity sales by 30 percent annually for those outlets selling Muji prodcts.
Photo: CNA
“The commodity sector has become one of the most important sales sources for 7-Eleven after PCSC adopted the strategy to expand store space,” PCSC director of e-business and commodities Jenny Shen (沈幸柔) told a media briefing.
Shen said the plan to introduce Muji’s products would help further diversify the company’s product lineup and bolster the growth momentum of its commodity section.
PCSC plans to introduce a total 140 items from Muji, with their average price at about NT$120, in the preliminary stage.
Muji Taiwan managing director Liang Yi-chia (梁益嘉) said the cooperation with PCSC may help the brand develop its retailing channels. Currently, Muji operates 33 stores in Taiwan and three virtual channels, including books.com.tw (博客來), 7net and Taiwan Rakuten Ichiba Inc (台灣樂天市場).
The company planned to sell more items at more 7-Eleven stores in the near future, Liang said, adding that Muji may sell exclusive products in the longer term, in line with its past experience in Japan.
In Japan, Muji sells some of its products in the convenience store chain operator FamilyMart Co Ltd, with certain exclusive items only available in this channel, he added.
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