Leader Hotel Group (立德旅館事業) is scheduled to open a NT$3 billion (US$100 million) luxury hot spring resort in Yilan County in mid-2016, aiming to boost the value of the county’s tourism industry by NT$2 billion a year.
The resort is to be constructed through a “build-own-operate” (BOO) model with the Yilan County Government, and is one of three new projects planned in the next few years.
“The resort is to be the first step made by the group in tapping into the high-end hotel sector,” Leader Hotel chairman Lin Shu-po (林樹波) said in a statement before the resort’s launch today.
Leader Hotel operates three hotels and a restaurant in Taiwan and has previously based its operations on a “renovate operate transfer” (ROT) model.
The new resort, which will be in Dongshan Township (冬山), is planned to be a five-star hotel with 166 rooms, various restaurants and recreation facilities.
The group’s other three hotels in Taiwan — Leader Hotel Chi-Tou, Leader Village Taroko and Hotel Double One in Beitou District (北投) of Taipei — all target national tourists.
However, eyeing strong growth momentum in the number of foreign visitors to Taiwan, the hotel group now plans to focus on expansion projects with a different customer focus.
Leader Hotel also plans to launch a new 207-room hotel in New Taipei City’s Sijhih District (汐止) by the end of this year.
This hotel, which is close to the Taipei World Trade Center Nangang Exhibition Hall (台北世界貿易中心南港展覽館), is to target urban business tourists, Leader Hotel said.
The hotel group also plans to open a 163-room hotel close to the Shihmen Reservoir (石門水庫) of Taoyuan County early next year.
The hotel group forecasts that the expansion plans should boost the group’s annual sales to NT$2 billion by 2016.
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