Players of the game app Fruit Ninja are now just a click and tap away from boosting Taiwanese farmers’ produce sales and income, a marketing company said yesterday.
“Working with a world-renowned, popular and free game app, we would like to use a new approach to help market local produce,” the Taipei-based CrossMedia Group said in a statement.
Players of Fruit Ninja, which has 700 million downloads worldwide, can now order all kinds of in-season produce directly from Taiwanese farmers, the company said.
The campaign involves an advertising banner on the app, visible only to players in Taiwan, that connects users to a Web site where they can order locally grown produce or have the chance to win a month’s supply of fruit and vegetables.
If the model proves successful, the company said it would duplicate it to market Taiwanese produce around the world.
CrossMedia Group marketing manager Shally Hou said the firm chose Fruit Ninja because the game’s theme fits the campaign, and because it has 700 million downloads.
In Taiwan alone, the game has 1.78 million downloads and 168,000 monthly active users, she said.
The company hopes that the model will help increase farmers’ incomes, Hou said, adding that the firm is working with 74 farmers and is looking to expand the network.
Most farmers only make about NT$22,000 a month, because the bulk of the revenue from sales of fruit and vegetables ends up in the pockets of middlemen, according to iLohas (愛樂活), a Taiwanese social enterprise that helps farmers and is involved in the project.
Baggio Chang (張佑輔), co-founder of iLohas, said that directly buying produce from farmers could triple their revenues.
“We welcome all kinds of approaches to help local farmers and look forward to good results,” he said.
Fruit Ninja developer HalfBrick Studios of Australia also expressed excitement over the cause, saying that it would give out free Fruit Ninja-themed souvenirs to those who place orders.
SEMICONDUCTORS: The German laser and plasma generator company will expand its local services as its specialized offerings support Taiwan’s semiconductor industries Trumpf SE + Co KG, a global leader in supplying laser technology and plasma generators used in chip production, is expanding its investments in Taiwan in an effort to deeply integrate into the global semiconductor supply chain in the pursuit of growth. The company, headquartered in Ditzingen, Germany, has invested significantly in a newly inaugurated regional technical center for plasma generators in Taoyuan, its latest expansion in Taiwan after being engaged in various industries for more than 25 years. The center, the first of its kind Trumpf built outside Germany, aims to serve customers from Taiwan, Japan, Southeast Asia and South Korea,
Gasoline and diesel prices at domestic fuel stations are to fall NT$0.2 per liter this week, down for a second consecutive week, CPC Corp, Taiwan (台灣中油) and Formosa Petrochemical Corp (台塑石化) announced yesterday. Effective today, gasoline prices at CPC and Formosa stations are to drop to NT$26.4, NT$27.9 and NT$29.9 per liter for 92, 95 and 98-octane unleaded gasoline respectively, the companies said in separate statements. The price of premium diesel is to fall to NT$24.8 per liter at CPC stations and NT$24.6 at Formosa pumps, they said. The price adjustments came even as international crude oil prices rose last week, as traders
Taiwan Semiconductor Manufacturing Co (TSMC, 台積電), which supplies advanced chips to Nvidia Corp and Apple Inc, yesterday reported NT$1.046 trillion (US$33.1 billion) in revenue for last quarter, driven by constantly strong demand for artificial intelligence (AI) chips, falling in the upper end of its forecast. Based on TSMC’s financial guidance, revenue would expand about 22 percent sequentially to the range from US$32.2 billion to US$33.4 billion during the final quarter of 2024, it told investors in October last year. Last year in total, revenue jumped 31.61 percent to NT$3.81 trillion, compared with NT$2.89 trillion generated in the year before, according to
PRECEDENTED TIMES: In news that surely does not shock, AI and tech exports drove a banner for exports last year as Taiwan’s economic growth experienced a flood tide Taiwan’s exports delivered a blockbuster finish to last year with last month’s shipments rising at the second-highest pace on record as demand for artificial intelligence (AI) hardware and advanced computing remained strong, the Ministry of Finance said yesterday. Exports surged 43.4 percent from a year earlier to US$62.48 billion last month, extending growth to 26 consecutive months. Imports climbed 14.9 percent to US$43.04 billion, the second-highest monthly level historically, resulting in a trade surplus of US$19.43 billion — more than double that of the year before. Department of Statistics Director-General Beatrice Tsai (蔡美娜) described the performance as “surprisingly outstanding,” forecasting export growth
RSS