Electronics maker BenQ Asia Pacific Corp (明基亞太) yesterday said it expects local sales of LCD TVs to grow by 20 percent this year, as more consumers are buying slim TVs with the new LED backlighting technology.
BenQ aims to sell about 120,000 LCD TVs in Taiwan, including the newly launched LED TVs, by the end of the year compared with last year’s 100,000 units, Taiwan managing director Danny Yao (姚鴻州) told reporters.
The target is achievable as more consumers are buying LCD TVs that have LED backlighting rather than the fluorescent lights used in traditional LCD televisions. LED TVs are said to be more energy efficient, environmentally friendly and much slimmer.
PHOTO: LEE YI-JU, TAIPEI TIMES
The company debuted its first LED TV yesterday, a 42-inch model that carries a price tag of NT$43,900 (US$1,362). A similar product from Sony Corp costs more than NT$50,000, BenQ said.
More models ranging from 32 inches to 55 inches are expected to hit local stores during the second half, Yao said.
BenQ expects its sales of LED TVs alone will be 18,000 units by the end of the year, he said.
BenQ is not alone in eyeing consumers who want to upgrade their traditional TV sets or ditch their fluorescent-lighting LCD TVs.
TPV Technology Ltd (冠捷), the world’s largest contract monitor maker, debuted its first range of LCD monitors bearing its own brand name AOC at the beginning of the year.
The company said last week it would start selling LCD TVs, including models with LED backlights, in Taiwan next year.
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