Dell Taiwan said it will stick to Dell's unique "direct sale" business model in the local market and will keep tapping into both the government and home-users segments this year.
"We have seen our direct sale business model functioning effectively in the local market and outperform the overall market growth," Frank Wu (
The world's largest personal-computer (PC) vendor saw its shipments of PCs and server products to this country grow by 36.5 percent last year from a year ago.
Other PC vendors saw an average growth rate of around 10 percent in shipments to Taiwan last year, Dell Taiwan said, citing data from International Data Corp (IDC).
Dell's overall ranking of unit shipments, including desktops, notebooks and servers, have already squeezed into the top-five club in Taiwan, Wu said.
Banking on its direct sale mode, Dell will target the government and the military sectors in the second quarter, as well as the end-user segment in which it enjoyed a 300 percent growth last year, while retaining its strength in the corporate segment, Wu said.
Dell continues to hold on to its top ranking as the largest PC vendor in the world, with a 18.9 percent market share in the global PC arena, followed by Hewlett-Packard Co's 15.4 percent and IBM Corp's 5.1 percent in the first quarter of this year, according to IDC.
Paul-Henri Ferrand, a vice president for Dell Asia Pacific, said yesterday that the company is transforming itself into an information technology (IT) solution provider and its efforts seem to be paying off because as much as 60 percent of its revenue was created from non-PC products.
For the fiscal first quarter ending April 29, Dell's net income jumped by 28 percent from a year ago to US$934 million, or US$0.37 per share, on revenue of US$13.4 billion, up 16 percent from a year ago, according to the company.
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