Richard Wu did everything but get up on a soapbox and demand a new exhibition hall. At several media events leading up to this fall's Taitronics exhibition, Wu, chairman of the Taiwan Electrical and Electronic Manufacturers' Association (TEEMA), said again and again that the trade fair needs more space. With other regional electronics exhibitions gaining ground fast, he is not sure if Taipei will be able to build a new facility in time.
Taitronics is the biannual exhibition for Taiwan's electrical and electronics industry. The first half of its autumn installment -- components and equipment -- began yesterday at the main exhibition hall of the Taipei World Trade Center, and will run through Oct. 12. The second half of the fall show -- Finished Products -- will follow from Oct. 16 to 20.
The split of the fall Taitronics exhibition, which first happened last year, has caused no small amount of controversy among the show's organizers and local industry. The division was necessary because local companies' demand for participation was surging well beyond the physical limitations of the Trade Center's exhibition hall. With no other facilities available, show organizers were left with no choice but to cut the exhibition into two neat halves. However, the decision hasn't gone over well with everyone, most notably foreign buyers.
PHOTO: CHIANG YING-YING, TAIPEI TIMES.
"I would much rather see the two together," said one buyer from the US. "After I leave here I'm going to two other shows, one in Korea and one in Hong Kong. I won't have the time to come back to Taipei."
"It's terrible!" commented another buyer from Paris. "It's totally ridiculous. You have to go all the way home again and then come back for another show. They need to have it in one week with the two shows together."
Richard Wu agrees. In a prepared statement released before the show, he addressed the bleak prospects for a new facility. He first commented that the new exhibition hall planned for Nankang by the Ministry of Economic Affairs would be unable to meet the requirements of a sizable exhibition like Taitronics. In the same statement, Wu went on to praise Taipei Mayor Ma Ying-jeou for his intention to construct a large scale exhibition facility in a vacant military facility on Minchuan East Road across from the Sungshan Airport. The Minchuan Road facility, however, will likely take years to complete should it ever get off the ground.
In other speeches related to the Taitronics exhibition, Wu remarked that several Asian trade fairs were poised for significant growth, and could potentially overtake Taipei's dominant position. He specifically mentioned Chinese exhibitions like Shenzhen, Xiamen, and Shanghai, saying that the Chinese government is setting its sights on high-tech and pulling out all stops to get there. He further noted that Hong Kong was establishing new research facilities that could one day rival Taiwan's Hsinchu Science based Industrial Park.
For the time being, however, Taitronics is still one of Asia's strongest electronics exhibitions. The show can expect at least 3,000 foreign buyers each spring and around 10,000 for the two shows in the fall. The fall season is stronger because it gives buyers a chance to stock up on new products in time for the Christmas shopping season.
Show sponsors CETRA and TEEMA have announced that the current components and equipment exhibition includes 970 exhibitors in 1,881 booths. High participation and the small scale nature of the industry have kept booth sizes small.
The two sponsors further disclosed that the exhibition has seen limited effects from the Sept. 21 earthquake. According to K.H. Wu, deputy chairman of CETRA, two local exhibitors have cancelled as a result of damage suffered from the quake, though no foreign exhibitors have pulled out. The most significant drop, he said, would come in attendance of foreign buyers, which he predicted would fall 14 percent below original estimates.
The last exhibition held at the Taipei World Trade Center, Taipei Plas (Sept. 30 to Oct. 4), also saw a 20 percent drop in foreign attendance as a direct result of the earthquake.
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