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Mon, May 13, 2002 - Page 21 News List

Philippines starts effort

STAFF WRITER

Tourism officials are set to launch a promotional campaign to showcase The Philippines as an ideal place for weddings and honeymoons, a Manila newspaper reported yesterday. "The Filipino's knack for romantic adventure" will be used to promote the Philippines as the "wedding and honeymoon capital of Asia," Tourism Secretary Richard Gordon told the Philippine Daily Inquirer. "`World of Weddings' -- that will be one of our catchphrases for our program," he said, adding that the country's resorts and tourist destinations are also perfect romantic settings. "We want to position ourselves in something our competitors are not good at," Gordon said. "The Thais, who are among the leaders in tourism in Asia, and our other neighbors would not be able to handle weddings the way Filipinos do."

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