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Sat, Apr 17, 2010 - Page 10 News List

Google Q1 profit rise fails to impress

STRONG RESULTSDespite an across-the-board improvement, including paid search, display advertising and its nascent mobile business, investors sent the stock dropping


Google Inc posted a 38 percent jump in first-quarter profit on a rebound in Web advertising, but its stock fell 5 percent as the company disappointed some investors accustomed to blowout results.

Investors were also caught off guard by the company’s announcement that CEO Eric Schmidt would no longer take part in quarterly earnings conference calls, as it aims to “streamline” the process.

Google said the decision should not be interpreted as having any other meaning about Schmidt’s role at the company.

Analysts said key indicators for the first quarter — including a 7 percent rise in average cost-per-click, the price that advertisers pay when Web surfers click their search ads — appeared strong, even if investors had hoped for more from a company that had beaten earnings forecasts in seven of the past eight quarters.

Net profit in the first quarter reached US$1.96 billion, or US$6.06 a share, up from US$1.42 billion, or US$4.49 a share, in the year-earlier period.

Excluding certain items, Google said it earned US$6.76 a share, beating the US$6.60 average forecast by analysts polled by Thomson Reuters I/B/E/S.

Google executives said the company experienced strong growth during the first quarter across the board, with improvements in paid search, display advertising and in its nascent mobile business.

“Large advertisers have come back in force versus last year,” Google chief financial officer Patrick Pichette said during the call.

Google provided few details about its business selling ads that appear on mobile phones, but said its Android smartphone software was available on 34 different devices on the market and that the number of software apps designed to run on Android phones had grown to 38,000.

Executives declined to say how many of the Nexus One smartphones — which Google sells directly to consumers on its Web site — have been sold since being introduced in January, but said the company was pleased with the phone’s “uptake.”

Google faces an increasing threat from iPhone-maker Apple Inc in the mobile advertising business.

Other long-term challenges also face Google as it tries to sustain its rapid growth, including increasing regulatory headaches and the company’s withdrawal from China in a row over censorship.

In an interview with Reuters, Pichette said Google still has a sales force in China catering to local advertisers, even though Google’s Chinese-language Web site is now based in Hong Kong.

“We have partners we can monetize in mainland China as well and we’ll continue to have them,” Pichette said.

Asked how advertising by Chinese companies has fared since Google moved its Chinese-language search site to Hong Kong, Pichette said he could not comment.

Google, which controls roughly two-thirds of the US search market, said revenue in the first quarter totaled US$6.77 billion, compared with US$5.51 billion in the year-ago period.

Net revenue, which excludes costs that Google pays to partner Web sites, was US$5.06 billion, up 2.2 percent from the seasonally strong fourth quarter and above analysts’ average estimate of US$4.95 billion.

Google said it increased its headcount by nearly 800 employees — the biggest increase in staff since the first quarter of 2008.

Pichette said the company would keep acquiring companies and hiring aggressively throughout the year.

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