Online video leader YouTube rolled out long-awaited technology to automatically remove copyrighted clips, hoping to placate movie and television studios fed up with the Web site's persistent piracy problems.
The filtering tools are designed so the owners of copyrighted video can block their material from appearing on YouTube, which has become a pop culture phenomenon in its two-year existence. The tools also give the owners of copyrighted video the option to sell ads around their material if they want the clips to remain available on YouTube.
To find and remove copyrighted music, YouTube already uses separate filtering tools developed by Los Gatos-based Audible Magic Corp.
YouTube's previous lack of copyright protections for video content prompted Viacom Inc to sue it for US$1 billion for showing thousands of clips that the New York-based company owned.
As YouTube's traffic soared, movie and TV studios became increasingly frustrated with the rampant piracy fueling its popularity, though YouTube said it has followed copyright laws by removing protected video upon request.
Studios' exasperation with YouTube escalated as other popular Web sites introduced filtering technology in recent months to prevent copyrighted material from being uploaded.
YouTube's critics have argued that the site turned a blind eye to flagrant piracy so it could show more appealing material to build its audience and pump up its value. Google prized San Bruno-based YouTube so much it paid US$1.76 billion to buy the site 11 months ago.
YouTube has been working with Google engineers ever since to develop the tools needed to flag copyrighted video, said David King, a YouTube product manager, on Monday.
Google and YouTube executives began promising the new copyright protection technology six months ago.
It's still too early to tell how YouTube's new filtering system will affect the seven-month-old Viacom suit, said Mike Fricklas, Viacom's general counsel.
"We are delighted that Google appears to be stepping up to its responsibility and end the practice of infringement," he said on Monday.
Louis Solomon, a lawyer representing an English soccer league and music publisher Bourne Co in another copyright case against YouTube, criticized the new filtering system as "wholly inadequate."
"It does nothing about the past and won't be enough to protect the future," Solomon said.
YouTube now needs the cooperation of copyright owners for its filtering system to work because the technology requires copyright holders to provide copies of the video they want to protect so YouTube can compare those digital files to material being uploaded to its Web site.
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