Spam will account for 60 percent of all e-mail traffic by the middle of next year, rising from half this year and threatening efforts of legitimate marketers to reach potential customers, market researcher Gartner Inc said. \nMarketers must act immediately to distinguish their e-mail pitches from junk e-mail or risk being blocked by content managers, spam-blocking software and Internet service providers, Gartner said in a statement. Such barriers will undermine 80 percent of all e-mail marketing campaigns by 2005, the researcher said. \nCompanies that send vast quantities of "low-value," low-cost e-mails among the 60 billion forecast to be sent each day by 2005 can avoid being blocked by asking Internet users for permission to message them and by personalizing what's delivered, Adam Sarner, the Gartner research analyst who wrote the report, said in an interview. \n"They need to come up with decent e-mail," Sarner said. \nSpam is unsolicited mass e-mail typically pitching sex-related products, prescription drugs and money-making offers. Sent indiscriminately to individuals, newsgroups or mail lists, spam can crash server computers and slow Internet traffic. It also can carry computer viruses such as Sobig, which sent almost 100 million junk e-mails in a week in August. \nGetting permission to send offers won't be enough to avoid being blocked, Sarner said. Permission-based e-mail isn't considered spam, yet when marketers send impersonal newsletters or announcements that aren't geared toward the individual reader, recipients lose interest and block the messages or unsubscribe. \nInstead of a newsletter sent three times in a week to announce that a mobile-phone company has the largest all-digital network, that business would be better off distributing location-specific messages to alert users about new cell-phone towers in their area or special offers for products in which a customer has shown interest, Sarner said. \nA "well-crafted" e-mail can receive a 15 percent response rate, compared with less than 1 percent for banner ads that run on Internet Web sites, Gartner said. \nMicrosoft Corp, the world's biggest software maker, said last week that it will close free Internet chat rooms on its MSN Web sites to help stop spam and to block access to pedophiles. \nMSN, with 350 million users each month, will stop chat services in Europe, the Middle East, Africa, Latin America and Asia and will add pay services in the US, Canada and Japan Oct. 14. \nAOL Time Warner Inc.'s America Online, the world's largest Internet service provider, estimates that the amount of spam it receives and blocks has doubled in the last couple of years, spokesman Nicholas Graham said. Aside from software and legal costs, the company has had to bring more servers on line. While it's never had a server break down on account of spam, on occasion the system has slowed down for a minute or two, he said.
SCHEDULE: The delegation is due to meet with President Tsai Ing-wen this morning and witness the signing of an MOU on bilateral health cooperation in the afternoon US Secretary of Health and Human Services (HHS) Alex Azar yesterday arrived in Taipei aboard a US government plane at the head of a delegation that is the highest-level visit by a US official since Washington switched diplomatic recognition to China in 1979. Azar’s flight landed at Taipei International Airport (Songshan airport) at 4:48pm, nearly one hour earlier than scheduled, the Ministry of Foreign Affairs said. The apron where it landed is reserved for military aircraft, the Songshan Air Force Base Command said. The members of Azar’s delegation included HHS Assistant Secretary for Preparedness and Response Robert Kadlec, HHS Chief of Staff Brian
CHINESE FIGHTERS: Beijing marked the US Cabinet member’s visit by briefly sending two warplanes across the median line of the Taiwan Strait yesterday morning President Tsai Ing-wen (蔡英文) yesterday met with US Secretary of Health and Human Services Alex Azar in the highest-level official meeting between the two nations since 1979. “It is a true honor to be here to convey a message of strong support and friendship from [US] President [Donald] Trump to Taiwan,” Azar said during the open portion of his courtesy call to the Presidential Office, which was streamed live online before Tsai and Azar held a closed-door meeting. “Taiwan’s response to COVID-19 has been among the most successful in the world, and that is a tribute to the open, transparent,
PARTNERSHIP AND LEARNING: A Princeton University health policy researcher said that the nation would be a ‘treasure trove’ of information for the US health chief US Secretary of Health and Human Services Alex Azar on Friday said he wants to learn about Taiwan’s “incredibly effective” response to COVID-19, even though the nation did things that the US has fumbled, such as having a unified strategy and citizens willing to wear masks. Azar leads a US delegation arriving today for a three-day visit to Taiwan. They are to meet with President Tsai Ing-wen (蔡英文) and health system leaders, and Azar is to give a speech to public health graduates. “The message of this trip is about Taiwan,” Azar said in an interview, deflecting a question about China.
Taiwanese-independence advocates yesterday accused former president Ma Ying-jeou (馬英九) of breaking national security laws and called on the judiciary to investigate after his statement that “China will wage a battle, which will be quick and will be the last battle for Taiwan.” Ma showed his true colors “as a mouthpiece of the Chinese Communist Party” in his speech on Monday when he said the “first battle will be the last,” Taiwan Republic Office (台灣國辦公室) director Chilly Chen (陳峻涵) said. “Ma is threatening Taiwanese by claiming that Beijing will launch a quick invasion of Taiwan, but that the US military will have no