With purple skin and an orange nose, her multicolored braids wrapped in a headscarf, Zari is Sesame Street’s first female, Afghan muppet and she has a message: girl power.
Producers hope the character, who debuted on the local version of the show this month, will provide a much needed boost to gender equality in a country where girls still trail behind boys across the board.
Dressed in traditional garb, Zari, whose name means “shimmering” in Dari and Pashto, is confident and inquisitive.
Afghan puppeteer Mansoora Shirzad says she hopes the muppet will become a role model for young girls and send messages of empowerment to children in the country.
“Our goal is to entertain children and educate them,” Shirzad said at the Sesame Street recording studio.
She said she hopes six-year-old Zari will “bring new color to the show and enable us to convey our message,” her eyes lighting up as she speaks.
Known in Afghanistan as Baghch-e-Simsim, or “Sesame Garden,” the program debuted in 2011 and is the most popular children’s series on television today.
Partly funded by the US aid agency, the show features segments catered to local issues, and includes dubbed content from other Sesame Street versions, including from Egypt, Bangladesh, Mexico and Russia.
For her part, Zari — who debuted on Thursday last week and has appeared in three episodes so far — has a full agenda this season. She will promote the virtues of exercising and playing sports, she will speak to a female pediatrician about how to become a doctor, and she will remind Afghanistan’s young people to use the traditional Islamic greeting with friends: Asalaam Alaikum (peace be upon you).
The idea of a female role model on television — muppet or otherwise — may seem prosaic to outsiders, but in a country where millions of girls were excluded from schools during the 1996-2001 Taliban regime, it remains a daring blow to the “status quo.”
And though progress has been made on some education fronts, girls still trail boys when it comes to school attendance, and women’s literacy continues to trail men’s — 24 percent of females can read compared to 52 percent of males, according to UNESCO.
“Being a girl can be very difficult in Afghanistan, you face so many restrictions in your life, and we have chosen a girl character for Sesame Street [because] we wanted to show girls can be as good as boys and girls are a key factor for promoting education,” said Massood Sanjer, director of the TOLO channel, which airs the program.
For Shirzad — one of the few women in Afghanistan’s male-dominated entertainment industry — playing Zari provides a welcome escape.
“When I play Zari, I absolutely love it and have great fun,” said Shirzad, who is also studying fine arts at Kabul University. “I forget any problems I’m going through and just enjoy it.”
Now in its fifth season, Sesame Street is hoping to continue captivating young minds in the conflict-torn country, and some say it is likely to do so.
“TV plays a very big part of people’s lives and with that you can easily teach kids ... Sesame Street has worked throughout the world and definitely worked for the past four seasons in Afghanistan,” Sanjer said.
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