This year’s Cannes Film Festival has been dubbed the “Year of the Women” for its focus on female issues and filmmakers, but many of the women in question seem keen to fight back against the label.
The festival on France’s south coast — like the wider film industry that feeds it — has a reputation for male domination, so there was some relief that this year’s official selection opened things up a bit.
A female director, Emmanuelle Bercot, opened the festival for only the second time in its history and Agnes Varda will be the first female recipient of the honorary lifetime achievement award.
Photo: AFP
The competition includes two female directors where often there are none, and the most critically lauded entry so far, Carol, starring a lavishly praised Cate Blanchett, focuses on repressed lesbian love.
Even the action films — Mad Max: Fury Road and Sicario — have female leads in the form of Charlize Theron and Emily Blunt.
Despite all this, the women in question have pushed back against the idea they should feel grateful for the supposed largesse.
“They say it’s the ‘year of the women,’” Blanchett said at a press conference. “You hope it’s not just a year, not just some fashionable moment.”
Bercot outright rejected the idea that the choice of her film as festival opener was some sort of victory for female empowerment.
“It’s the selection of the film that’s an honor,” she said. “I don’t feel I’ve been a given a gift because such a prestigious slot went to a woman.”
To make matters worse, the festival’s supposed embracing of females was undermined by claims on Tuesday that women were being turned away from the red carpet for not wearing high heels.
Blunt said the reports were “very disappointing ... everyone should wear flats to be honest.”
She also criticized reporters’ obsession with her “tough” characters.
“I get asked a lot about playing tough female roles, but I don’t really see them as tough,” she said.
“There are plenty of strong women out there and I don’t think they can be compartmentalized as one thing — oh, you’re tough. Why? Because I have a gun?”
Oscar-winner Natalie Portman, who has been promoting her directorial debut, A Tale of Love and Darkness, this week, said women-led productions were still being written off as “vanity projects”.
“I remember as a kid when Barbra Streisand would make movies that she was in and people would say: ‘Oh, it’s vanity, it’s a vanity thing,’” Portman said, criticizing the “completely imbalanced” industry that means women direct only a tiny fraction of Hollywood pictures.
A talk about gender on the sidelines of the festival opened with the statistic that only 4.6 percent of US studio films were directed by women last year, and not one Oscar best picture nominee featured a female protagonist.
Speaking at the talk, Salma Hayek said that real change would come not from token gestures at festivals, but from a realization that women can bring in the bucks.
“The only thing we can do is show them we are an economic force,” the Mexican actress and producer said.
“Nothing else will move them. The minute they see money, things will be instantaneously different,” she said.
That shift is already happening. In the industry marketplace that runs alongside the festival, sales have been increasingly focused on female viewers this year.
“It used to be all about action-driven things with a male demographic, the Stallone-Schwarzenegger type movie,” said Scott Roxborough, a journalist with the Hollywood Reporter.
“Everyone now is trying to get women on board to try to appeal to a female audience and not just grab teenage boys. Teenage boys don’t go to movies — they either watch them on the Internet or play video games,” he said.
Blanchett said she was exasperated that this discussion was still happening.
“I want it to not be discussed anymore,” she told Variety. “But it needs to be discussed.”
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