Now is the time for the White House to go on the offense and "get our mojo back," Josh Bolten said in his first interview since taking over as US President George W. Bush's chief of staff.
Bolten made no promises of pulling up Bush's all-time low approval ratings, but he said he and Bush have decided they want to be more open with the media and the public.
"We've taken advice from a lot of folks that we ought to put the president out more in ways that the American people can see what he's really like," Bolten said on Fox News Sunday.
But he said that does not mean the president's policies are going to get an overhaul. "I don't think we need to change, but we do need to refresh and re-energize," Bolten said.
For example, he said the White House is "thinking actively" about immigration and putting the president out front on an issue that has split him off from some in his own party. Bolten added that it is vital that the White House communicate effectively about the importance of the fight against terrorism so the US will support the mission.
Bolten, Bush's former budget director, took over for longtime chief of staff Andy Card on April 14, amid administration tensions with Congress, waning public support for the president and calls for fresh ideas in the White House.
"What the change does provide is an opportunity for the White House to step back, refresh, re-energize at a time when we're five-and-a-half years into an administration -- normally a slow point, a low point, in many administrations -- and a chance for us to get our mojo back, to go back more on the offensive and to get people within the White House to look at our operations, re-energize them for the next six months up through the election, the next 1,000 days through the end of this president's term," Bolten said.
As part of his goal of changing the communications strategy, Bolten has replaced press secretary Scott McClellan with Fox News commentator Tony Snow. The move means that an experienced conservative television personality, who at times has been critical of the president, is the public face of the White House.
Bolten said it may be worth considering whether to end the daily televised press briefings where reporters and the press secretary frequently air disputes in front of the cameras, but he will leave that decision up to Snow.
"I think that will be Tony Snow's first test -- to see what kind of power player he really is and whether he's able to establish the right kind of relationship with the press that we need going forward," Bolten said, appearing on the same show that Snow hosted for seven years.