Video footage of 12 foreign vloggers traveling around the nation will be part of the latest Fun Taiwan series on the Travel & Living Channel (TLC), a collaborative effort with the Tourism Bureau targeting Internet users.
In its first attempt to apply such a cross-industry marketing strategy, the bureau said it hoped to appeal to the vloggers’ huge fan bases to attract more people to visit Taiwan.
Titled Fun Taiwan Adventures, the series, which is to start airing on Sunday, will feature Internet celebrities from the US, Canada, Indonesia, Malaysia and other countries, who among them have tens of thousands of followers.
The 10-episode series will, for the first time, adopt a dual-perspective approach — from the program itself and through the lenses of the vloggers — to present diverse perspectives on Taiwan.
The vloggers will also upload their footage on their Internet channels so that more people can learn about Taiwan, TLC said.
The adventures in Taiwan have left the vloggers with strong impressions.
Charles Chen, a Taiwanese American celebrity chef devoted to healthy cooking, said at a press conference that he was most impressed by the nation’s Aboriginal culture.
“I learned so much and I will never forget that,” Chen said, recalling his experience visiting an Atayal village, where he cut bamboo to make bamboo rice, cups, and bows and arrows.
Fun Taiwan presenter Janet Hsieh (謝怡芬), who will be seen hosting the vloggers in the special series, said she hoped the guest presenters would use their influence in the blogosphere to share with their audience new ways of having fun in Taiwan.
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