Wed, Jun 24, 2015 - Page 5 News List

FEATURE: Chunghwa Post not just mail: chairman

TRUSTY CONNECTION:Like postal services worldwide, Chunghwa Post loses money on mail delivery. However, its other products and services are proving valuable

By Lee Hsin-Yin  /  CNA, with staff writer

In the past, partly due to high shipping costs, farmers sold only to traders or intermediaries, reducing their profits. The new service allows them to sell directly to consumers.

The synergy between the postal service and independent farmers is beneficial to both sides, Ong said, adding that it is a “good story” that promotes a positive image of the post office.

This willingness to adapt has also included keeping up with the latest technological developments. Since becoming chairman in November 2013, Ong has encouraged the use of the social messaging app Line in an effort to reduce paperwork and enhance communication within the company.

He also unveiled free Line stickers featuring mail carrier cartoons in April last year.

He has given the postal service a bit of a makeover by replacing old signboards at all 1,324 post offices, giving staff new uniforms and redesigning the waiting areas in some post offices.

The public has been appreciative of the efforts.

“It’s really nice of them to put some new chairs right in front of the counters,” Huang Yi-cheng, 62, said. “I used to have to stand there for a long time and watch them do their thing. Now we can talk naturally.”

Ong is planning to build up long-term care services for the elderly, expanding on what some mail carriers have been doing on their own over the years.

Postal workers voluntarily make more than 50,000 visits annually to about 9,100 senior citizens on their routes during working hours, according to Chunghwa Post.

Ong said that he is planning to institutionalize that service to create a stronger bond between the public and the postal service. Such connections are an intangible asset for the company, he said.

Ong said he wants Chunghwa Post to become an even more integral part of society to live up to is motto: “Whether rain, sleet, or snow, Chunghwa Post knows the drill.”

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