He said that older farmers have not developed channels through which to sell their produce, so the middle-men and distributors that they employ have the upper hand in negotiating prices.
The situation is changing because younger farmers are turning to the Internet and social media to promote and sell their products, creating a market for more reasonably priced agricultural produce, Wang said.
“Farmers should not see their trade solely from the perspective of a producer, they must also be adept at promotion, sales and product packaging. This way, they can deal with consumers directly and control their product from planting to sale,” Wang said. “The agricultural industry can still generate profits that rival those of high-tech companies, if one puts one’s heart into it.”
Recalling his reluctance to quit his office job eight years ago, Wang said that compared with having to do stressful work late at night and sleep during the day, farming was much less mentally exhausting.
“Running a farm requires a lot of physical exertion, but it is fulfiling and I love feeling close to the land. Traveling constantly when I was a software engineer made me feel like a drifter with no roots,” Wang said. “I can also look after my parents now, so I don’t regret embarking on this new career path.”