Thu, Dec 27, 2012 - Page 3 News List

Taipei launches new brochures to boost foreign, local tourism

By Mo Yan-chih  /  Staff reporter

Singer Rachel Liang, left, and Taipei City Department of Information and Tourism Commissioner Chao Hsin-ping promote the new Taipei Pass yesterday at the lobby of Taipei City Hall.

Photo: CNA

The Taipei City Government’s Department of Information and Tourism has issued the latest version of its city travel brochure in Chinese, English and Japanese, offering an introduction to the city’s major attractions and coupons worth NT$1,000 to attract both local and foreign visitors.

The travel brochures can be obtained for free with the purchase of a Taipei Pass, a type of EasyCard that offers unlimited access to MRT and bus rides.

The Taipei Pass, which comes in one, two, three and five-day formats, costs between NT$180 and NT$700, and is sold at all MRT stations.

Department commissioner Chao Hsin-ping (趙心屏) said Taipei is the first stop for most foreign visitors to Taiwan and the brochures could help boost tourism in the city.

The department included travel tips in the three versions tailored specifically for each nationality, she said. For example, in the English version of the brochure, there are detailed introductions on Taipei’s bike routes along the riverside and surrounding attractions, while the Japanese version includes an introduction to the tea industry and related activities in the city.

Eleven shops featured in the latest version of Taipei Pass travel brochure offer free gifts worth about NT$1,000 in total, while more than 80 stores offer coupons whose value equals NT$46,000. Some of the city’s top attractions, including Eslite Bookstore, are also giving out coupons to visitors who show their brochures, the department said.

The number of Taipei Pass brochures sold increased from 38,000 in 2010 to 92,826 last year, a growth of 141 percent.

Wang Shih-chia (王施佳), a division chief at the department, said that the Taipei Pass is also popular among visitors from central and southern Taiwan, who are drawn by the travel convenience the pass affords.

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