The Chinese Nationalist Party (KMT) started a new media campaign yesterday as the party called on local branches to set up Facebook pages within the next two weeks and improve policy promotion.
The KMT’s Culture and Communication Committee yesterday met with branch members to discuss ways to promote the party’s policies. KMT Secretary-General Tseng Yung-chuan (曾永權) instructed branches nationwide to set up Facebook pages to promote policies and the government’s achievements on the social networking site.
It is part of an ongoing effort to attract support from younger generations, he said.
The party’s local branches Facebook pages are to provide information on local politicians and major party policies.
Committee director Hsiao Hsu-tsen (蕭旭岑) said the committee publicizes the party’s policies and the government’s achievements on the “Taiwan Bravo” Facebook page, which was set up during President Ma Ying-jeou’s (馬英九) presidential campaign last year.
Local branches should try to attract more supporters under 40 years old, Hsiao said.