Mon, May 14, 2012 - Page 2 News List

Mothers hoping to cash in on special day: online survey

MAMA MIA:A marketing manager at Yes 123 said the fact the fourth favorite gift chosen by mothers was a day off showed just how overworked they are

Staff writer, with CNA

Mothers wanted their children to give them cash for Mother’s Day more than any other gift because it is the most practical present, a survey conducted by an online human resources company said yesterday.

The Yes 123 survey also found that other popular presents included a nice family dinner, an overseas trip and a good rest.

In the multiple choice survey, 13 percent of respondents expressed a preference for cash, 11.5 percent hoped for a family dinner, 9.7 percent wanted to travel overseas and 9.6 percent said they just wanted a good rest and a chance to spend a day doing nothing.

Although a bouquet of carnations is the traditional way Taiwanese express love for their mothers, only 1.8 percent of mothers said they wanted flowers to mark the special day, which was celebrated yesterday.

Brand-name bags or jewelry did not feature high up on the wish-list, with only 1.7 percent of respondents expressing a preference for the accessories.

Chiu Chien-chih (邱建志), marketing manager of Yes 123, said the survey also found that a majority of mothers surveyed said they could only get a real break if they were able to take a rest for five days or more.

“The fact that the fourth favorite gift for Mother’s Day in our survey was to have a day off is an indication of how much mothers are overworked,” Chiu said.

The survey was conducted between April 16 and May 4 and collected 1,258 valid samples. It had a margin of error of plus or minus 2.76 percentage points.

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