Sat, May 05, 2012 - Page 2 News List

Taiwanese films reach broader audience

BIG HITS:Movies made in Taiwan have proved to be a huge success at box offices overseas, prompting the premier to say government agencies should take note

Staff writer, with CNA

Taiwan will continue to expand and promote its filmmaking industry, following a strong performance by a number of Taiwanese movies last year, according to Premier Sean Chen (陳冲).

Chen said that government agencies should take advantage of the Chinese-speaking market and the Economic Framework Cooperation Agreement (ECFA) between Taiwan and China, which has expanded the presence of Taiwanese films in China.

Chen’s remarks came at a Cabinet meeting on Thursday, during which Government Information Office (GIO) officials gave a briefing on the progress of a four-year project to boost the nation’s filmmaking industry.

According to the GIO report, the number of people who went to local cinemas to watch Taiwanese-produced films was around 6 million in 2011, more than three times the number for the previous year.

Four of the 36 locally-made films shown in Taiwan last year grossed a record amount of more than NT$100 million (US$3.42 million) each at the box office, it added.

Those well-received movies included Warriors of the Rainbow: Seediq Bale (彩虹戰士:賽德克巴萊), the nation’s first epic film, and the romantic comedy You Are the Apple of My Eye (那些年,我們一起追的女孩), which also became the highest-grossing Chinese-language movie in Hong Kong, the report said.

Meanwhile, the report pointed out that since the signing of the ECFA in 2010, five Taiwanese films have made it to the Chinese market, posting total earnings of NT$500 million.

As part of the project to develop the filmmaking industry, the GIO has subsidized film projects and promoted Taiwanese films abroad.

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