Sat, May 05, 2012 - Page 2 News List

Woman accuses President Chain of misleading ad

By Tsai Pai-ling  /  Staff reporter

A woman yesterday lodged a complaint with the media alleging that a complimentary product she received at 7-Eleven did not tally with the one shown in the company’s advertisement.

President Chain Store Corp, operator of the nation’s leading convenience store, 7-Eleven, launched a promotion campaign on April 4 called “Share with Miffy.”

Based on the company’s ad campaign, customers who purchase one medium or larger cup of its City Cafe products earn one bonus point sticker. Those who have accumulated 10 stickers can exchange them for one of several Miffy products, such as a moneybag, an eyeglass case, a coffee cup holder or a cellphone bag.

A woman surnamed Chen (陳), from New Taipei City (新北市), said she purchased medium cups of coffee for days, spending about NT$350, to collect 10 stickers so she could exchange them for a coffee cup holder.

However, after exchanging the points for the holder, Chen said she found the rim too narrow to hold an empty coffee cup, adding that she had to crumple the cup to squeeze it into the holder.

Incensed, Chen questioned the firm’s TV ad, saying the actress in the campaign, Guey Lun-mei (桂綸鎂), appeared to be able to extract a coffee cup placed inside the holder effortlessly, while she could barely fit into it an unfilled cup.

“What if it were a cup filled with boiling coffee, wouldn’t that put the holder at risk if it spills over?” Chen asked, adding that all the money she spent had earned her nothing but anger.

President Chain Store Corp yesterday said that the company added an elastic design to the rim of the coffee cup holder to prevent spilling, adding that it had not received complaints about the product from other customers.

New Taipei City consumer ombudsman Hsiao Kuang-chan (蕭光展) said customers cannot complain about free products.

Businesses can only be held accountable for flaws in products that are paid for, Hsiao said.

Translated by Stacy Hsu, Staff writer

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